KUCHING: A total of 20 recipients received essential goods under the My Little Moments Community Care Programme 2026 here today (Sept 19).
Women, Early Childhood and Community Wellbeing Minister Datuk Seri Fatimah Abdullah officiated at the programme, which brought together contributions from My Little Moments and its corporate partners to support mothers, children and families.
My Little Moments director and Farley Group of Companies director Eijing Lau said the initiative reflected the company’s belief that its responsibility extended beyond running a business.
“As a local business, we are also part of this community. Therefore, we want to play a role in supporting the wellbeing of families around us,” he said.
Fatimah commended the initiative as a meaningful example of how businesses could contribute towards supporting families.
Lau said the programme was made possible through the support of Farm Fresh Berhad, MILK and Pigeon Malaysia, whose contributions complemented one another by addressing different daily needs of families.
“What makes this collaboration special is that the three companies contributed different items, but they complement each other in meeting the daily needs of a family,” he said.
The contributions included milk powder, formula milk, yoghurt, cash vouchers, disposable diapers, wet tissues and personal care items.
According to Lau, the value of the initiative lay not only in the amount contributed, but also in the benefit it brought to families in need.
He hoped the programme would mark the beginning of more collaborations to support children, parents and families in the community.
