KUALA LUMPUR: A total of 700 incubated homegrown micro, small and medium enterprises (MSMEs) have collectively generated more than RM28 million in sales on TikTok Shop.
This follows structured upskilling and digital enablement programmes under initiatives by the Ministry of Entrepreneur and Cooperatives Development (KUSKOP).
In a statement today, TikTok said 74 per cent of the incubated sellers are women, reflecting strong participation by female entrepreneurs in Malaysia’s growing digital economy.
The milestone was highlighted during the launch of the TikTok Shop Bazar Raya at the IOI City Mall Putrajaya Convention Centre last Thursday, held in conjunction with Ramadan and ahead of International Women’s Day.
According to the statement, Entrepreneur and Cooperatives Development Minister, Steven Sim Chee Keong, said the strong participation of women entrepreneurs underscores the inclusivity of the government’s efforts to empower local businesses through digital platforms.
“The fact that 74 per cent of the 700 incubated sellers are women is a clear testament to the inclusive economic participation fostered through our continuous collaboration with TikTok Shop,” he said.
Sim said KUSKOP remains steadfast in its efforts to upskill local entrepreneurs to build resilient Malaysian brands and drive meaningful economic growth.
He added that equipping MSMEs with digital capabilities through public-private partnerships would help future-proof small businesses while strengthening local communities’ livelihoods.
Meanwhile, TikTok Shop Malaysia’s Senior Director of Strategic Partnerships, Nur Azre Abdul Aziz, said the strong participation of women entrepreneurs highlights the role of TikTok Shop’s discovery e-commerce ecosystem in supporting inclusive socio-economic growth.
“We are thankful for the trust of our government partners and continue our unwavering commitment to fostering a vibrant digital environment where businesses of all sizes can thrive,” she said.
Building on this momentum, KUSKOP and TikTok Shop are set to deepen their strategic collaboration through the upcoming expansion of TikTok Shop LIVE Hubs in Pahang and Penang, providing wider access to specialised training and high-quality livestreaming facilities for Malaysian entrepreneurs.
To date, the TikTok Shop LIVE Hubs launched in Sabah, Kuala Lumpur, Johor and Kelantan have hosted over 100 on-ground training sessions and empowered more than 3,000 MSMEs.
“This robust infrastructure has facilitated over 1,800 hours of dedicated livestreaming, accumulating more than 40 million views,” according to the statement.
Malaysians looking to support local MSMEs are invited to visit the TikTok Shop Bazar Raya 2026 to enjoy exciting offers from over 80 seller booths.
The TikTok Shop Bazar Raya is open to the public from 10 am to 10 pm daily from March 5 to 8 at the IOI City Mall Putrajaya Convention Centre.
For more information on TikTok Shop’s Bazar Raya Sale, please visit https://vt.tiktok.com/ZS9d2ufAdYame-9qVKM/. – BERNAMA
