KUCHING: Samsung Malaysia Electronics and Maybank have joined forces in a strategic partnership to promote sustainable living, combining Samsung’s AI-powered technologies with Maybank’s green financing solutions to help Malaysians adopt smarter and more energy-efficient lifestyles.
In a joint statement, both companies said the collaboration aligns with the shared vision of ‘Connected Solutions, Simplified Growth. Greener Tomorrow for All’.
It aims to deliver scalable, practical sustainability solutions by leveraging their respective strengths in technology and finance.
Samsung has committed to achieving net-zero carbon emissions and transitioning to 100 per cent renewable energy by 2050, supported by initiatives in climate action, circular economy practices, clean tech innovation, and operational sustainability.
Meanwhile, Maybank has surpassed its RM80-billion sustainable financing target by disbursing RM115.17 billion to date, and achieved a 53 per cent reduction in carbon emissions in financial year 2024, reaffirming its pledge to enable a just transition to a low-carbon economy.
The partnership is designed as a long-term, multi-faceted collaboration extending beyond consumer solutions, with plans encompassing personal, business and corporate banking to create an integrated ecosystem focused on customer-centric offerings and shared sustainability goals.
Commenting on the partnership, Samsung Malaysia Electronics President, Charles Kim, said that this breakthrough collaboration brings together Samsung’s leadership in home innovation with Maybank’s trusted financial services to offer consumers an accessible and sustainable future through cutting-edge technology.
“With this initiative, we are laying the foundations of building a connected, greener and smarter future filled with new possibilities,” he said.
Meanwhile, Maybank Community Financial Services Group Chief Executive Officer, Syed Ahmad Taufik Albar, noted that the collaboration represents a powerful convergence of technology and finance to shape a smarter, greener future for Malaysians.
“Together, we see immense potential for two innovation leaders to co-create purpose-driven solutions that are not only accessible and scalable to consumers, but also across businesses from SMEs to corporates as we support the transition to a more sustainable and connected ecosystem,” he said.
The first phase of the partnership will introduce curated packages combining Samsung’s energy-efficient smart appliances with Maybank’s MyDeco financing scheme, enabling homeowners to conveniently upgrade to greener technologies.
These packages will feature Samsung’s Bespoke AI appliances, connected screens, and Galaxy devices, all integrated via the SmartThings platform.
AI Energy Mode enhances energy efficiency by anticipating user needs, while Samsung Knox provides multi-layered digital protection.
MyDeco, a first-of-its-kind solution by Maybank, is available to existing Maybank and Maybank Islamic Home Financing customers, offering up to 120 per cent of a property’s value to finance interior design, furnishings and fittings.
The programme is set to launch in Peninsular Malaysia in May 2025, with a nationwide rollout to follow.
Customers may visit https://maybank.my/samsung for more information or to register their interest.
Details on Samsung’s products are also available at https://www.samsung.com/my.
