KUCHING: Beneath the glow of Christmas lights and the steady hum of last-minute shopping, Sarawakians are preparing for the festive season in ways that reflect both changing times and enduring traditions.
While rising prices have prompted more cautious spending, the heart of Christmas family, food and togetherness remains unchanged.
Civil servant Beatrice David, 32, said this year’s celebrations look familiar, though slightly scaled back in certain areas.
“I think it’s almost the same as last year because the things I normally spend on for Christmas are still the same, like food and clothing,” she said.
Choosing not to travel this year helped her keep expenses in check. So she spent a bit less than last year.
What she did not cut back on, however, was food. As grocery prices continue to climb, Beatrice said she has felt the impact most at the supermarket.
“Without realising it, I’m paying more for food, especially groceries, vegetables and fruits. I feel like my money is flowing like water.”
Still, the expense feels justified as she get to celebrate with my family and spend time with them. “Everyone gets to enjoy Christmas this year.”
For Genevie Nunis Nain, 34, a teacher, the rising cost of living is impossible to ignore, particularly when preparing meals for the festive season.
“Compared to last year, there is a noticeable difference in prices, especially for food, snacks and even clothing. It’s something you can really feel,” she said.
A careful and deliberate shopper, Genevie now compares prices before making any purchase, often visiting several stores before deciding where to buy.
“If there’s a place that sells items cheaper, I’ll go there first before checking other shops,” she said, adding that monitoring prices has become part of her routine this year.
Despite the higher costs, food remains at the centre of her Christmas preparations a reflection of Sarawakian hospitality and cultural identity.
“As Sarawakians, when guests come to our homes, we make sure they are satisfied and well fed.”
Coming from a Bidayuh family, she believes that sharing food is inseparable from strengthening relationships. “When they leave happy and full, we feel happy too.”
Christmas, she added, is also one of the few times in the year when families separated by distance are reunited.
Working in Peninsular Malaysia, Genevie only returns home once or twice annually.
“Sometimes we only get to meet once a year. That’s when we gather, share meals and spend time together with relatives and family members.”
Her hope this Christmas extends beyond her own family.
“I hope we are all happy, that relationships among friends and family grow stronger, and that we can celebrate together across different races and religions.
“It’s about spending time together, because we don’t see each other every day.”
For Shane Phillip, 25, a retailer, this Christmas marks a personal milestone.
Last year, he was still a student. This year, with his first full-time job, his spending priorities have shifted.
“I’m definitely spending more this year. Now that I’m working, I have to spend some money to celebrate Christmas properly,” he said.
Gifts top his shopping list, especially for family members.
“I spend the most on gifts because I have many nephews, nieces and relatives.”
Shane will be returning to his hometown in Simunjan to mark the occasion.
Like many young adults navigating the realities of working life, Shane is also learning to balance celebration with financial responsibility.
“I try to spend my money wisely. I look around and compare prices before deciding what to buy.”
Asked about his Christmas wish, Shane paused before offering a simple message that echoes across generations.
“I wish everyone a Merry Christmas and a Happy New Year.”
