Fashion, culture, and cuisine come together in Kuala Lumpur as Collabstore hosts Experience Nusantara Couture, a showcase of Indonesian designers. The event highlights traditional craftsmanship, contemporary design, and cross-cultural exchange.
Experience Nusantara Couture: Indonesian fashion shines in Kuala Lumpur
IN the heart of Kuala Lumpur, just steps away from the iconic Petronas Twin Towers, fashion took on a new language that spoke of heritage, craftsmanship, and cross-cultural dialogue.
It was a show to behold. Models, poised and impeccably styled, glided through the intimate setting of a boutique space, redefining the traditional runway. Instead of a grand hall, the catwalk unfolded within a store, blurring the lines between retail, theatre, commerce, and creativity.
Held on March 10, the evening was hosted by the Embassy of the Republic of Indonesia in Kuala Lumpur, bringing together a carefully curated audience for an experience themed “Experience Nusantara Couture”.
More than a fashion showcase, the event was a strategic and cultural initiative designed to strengthen the presence of Indonesian brands in Malaysia while fostering meaningful connections across the industry.
The venue itself set the tone. Collabstore, founded in 2019, is no ordinary retail space. Known for its curation of limited-edition, design-led collections, it has quietly built a reputation as a launchpad for emerging and regional designers.
On this evening, it transformed into a cultural stage that welcomed around 100 invited guests, including diplomats, buyers, media, and fashion insiders. The setting encouraged proximity, conversation, and a deeper appreciation of the garments on display.
The curated showcase of Indonesian brands is currently available at Collabstore. Labels such as Studio Moral, Aeri Luxe, Intresse, Artolouis, Kanzi Collection, Nyaman, Putri Anjani, Kekean, Nyana Nyana, and Roemah Kebaya presented collections that reflected both heritage and modernity.
Each piece told a story through intricate detailing, rich textiles, and motifs rooted in Indonesian culture. Increasingly, these elements are resonating with Malaysian audiences, who are drawn to designs that offer both authenticity and contemporary relevance.
The event also spotlighted Wardah, a pioneer in halal beauty, signalling the broader potential of Indonesia’s creative industries and its growing influence in the lifestyle sector.
As the sun set, the evening transitioned into a warm and convivial iftar gathering. Guests were treated to a selection of Indonesian signature dishes prepared by Anggrek Kuring Restaurant.
From the smoky richness of Sate Madura to the comforting sweetness of Kolak Ubi and the celebratory hues of Nasi Kuning, the culinary spread added depth to the experience by turning networking into something far more sensory and memorable.
Fashion as cultural diplomacy
The Ambassador of Indonesia to Malaysia, Raden Datuk Mohammad Iman Hascarya, underscored the significance of the evening.
“Tonight, as we bring together designers, buyers, retailers, media, and friends of the fashion industry, we seek to strengthen ties, promote the growth of Indonesian brands, and encourage collaboration across the creative economy,” he shared.
His words reflected a broader vision of one where fashion becomes a bridge between nations, industries, and communities.
At the centre of this exchange is Richard Tsen. He is a Malaysian fashion entrepreneur, curator, and retail strategist whose influence continues to shape the regional fashion landscape. As the founder of Collabstore, he has become known for identifying talent and guiding designers from concept to commercial success.
Richard Tsen said the presence of the Indonesian Ambassador has elevated Collabstore beyond a multi-label fashion store, transforming it into a platform for international cultural exchange through a neutral and universal medium: fashion.
Speaking on local consumer interest, he said, “Our local consumers have long been captivated by the intricate artistry of Indonesian designs. Their exceptional craftsmanship and rich, distinctive motifs offer a sophisticated and compelling alternative to local offerings.”
On advice for emerging designers, Tsen added, “Collabstore celebrates products defined by compelling narratives and authentic storytelling. We welcome fashion creators from diverse backgrounds to present their work and to share the inspiration behind their craft.”
Beyond the runway
What made Experience Nusantara Couture truly distinctive was not just the fashion, but the intention behind it. It was not just about visibility, but also about connection — about creating an ecosystem where designers, retailers, and storytellers can thrive together.
In an era where fashion is increasingly global yet deeply personal, initiatives like this highlight the power of regional identity. Indonesian brands, with their strong design language and cultural depth, are no longer just entering the Malaysian market. They are shaping it.
