KUCHING: Malaysia’s largest direct-owned car battery retailer, BateriHub, is set to expand into Sarawak as part of its nationwide growth strategy, bringing its battery solutions and roadside support services to East Malaysia.
With more than 130 branches across Peninsular Malaysia, BateriHub has grown rapidly from just 20 outlets in 2020, supported by a disciplined operating model and structured expansion strategy.
General manager Stanly Ng said the company spent over a decade building its foundation before accelerating its rollout.
“The first 100 branches took us more than a decade as we refined our operating model, supply chain, technician training and site selection. Once those fundamentals were in place, scaling became much more achievable,” he told Sarawak Tribune.
He said the expansion is driven by a repeatable branch model, data-driven site planning and strong training systems, although talent development remains a key challenge.
“Growing the team quickly while maintaining service standards required heavy investment in training and operational processes,” he added.
Unlike many competitors, BateriHub operates on a fully direct-owned model rather than franchising, allowing tighter control over service quality, pricing transparency and customer experience.
“When customers call us, they are often in a stressful situation. A direct-owned model ensures consistent standards and reliable support across all branches,” Ng said.
Fast response times remain central to the brand. Through strategic branch placement, technician coordination and inventory management, the company is able to maintain roadside assistance within 30 to 45 minutes.
Looking ahead, Ng identified Sarawak as a key growth market, citing strong demand and lower battery shop density compared to Peninsular Malaysia.
“Over the past few years, we have received many enquiries from Sarawak, indicating strong awareness and demand,” he said, adding that consumer education will be needed to familiarise users with services such as on-site battery delivery and transparent pricing.
Given the state’s vast geography, BateriHub will adopt a phased expansion strategy, starting with major urban centres such as Kuching and Miri before gradually extending to surrounding areas.
The priority is not rapid expansion, but ensuring consistent service standards and response reliability, he said.
Ng noted that logistics, talent recruitment and supply chain management will be key challenges, although the company is confident of building local teams, including East Malaysians currently working in Peninsular Malaysia who are willing to return.
Environmental responsibility will also remain a priority. BateriHub works with Department of Environment-approved smelters to ensure proper recycling of used batteries and plans to replicate similar practices in East Malaysia.
“As we expand, we will identify responsible partners to ensure proper recycling and minimise environmental risks,” he said.
Beyond battery replacement, the company is exploring additional automotive support services and potential collaborations with automotive academies to strengthen its nationwide network.
With its entry into Sarawak, BateriHub aims to deliver the same level of convenience, reliability and fast response that has made it a household name in Peninsular Malaysia.
