Reimagining familiar favourites with the new Ayam Brand™ Cooking Pastes
KUALA LUMPUR: For many Malaysians, time around the table is where real connection happens. But with increasingly busy routines, cooking can often feel rushed or repetitive, leaving less time to enjoy the moments that come with it.
Ayam Brand™ embraces masakkan mudah, helping make everyday cooking more manageable so there’s more time spent with family and loved ones.
To support this, Ayam Brand™ introduces its all-new ready-to-use Cooking Pastes (50g), created to bring authentic local flavours into everyday cooking. The range includes four variants: Fried Noodle Paste (mee goreng), Fried Rice Paste (nasi goreng), Fried Rice Vermicelli Paste (bihun goreng), and Tom Yum Paste. These familiar favourites fit naturally into daily cooking.
Crafted from a highly concentrated blend of real herbs and spices, each paste delivers a rich taste and aroma in every dish. With no preservatives, the range reflects Ayam Brand™’s commitment to clean, quality, and halal-certified ingredients Malaysians can trust. These cooking pastes offer a simple way to recreate well-loved dishes with consistent results – bringing a touch of “rahsia chef dalam sachet” into everyday meals.
Designed for modern households, the Ayam Brand™ Cooking Pastes offer a convenient way to prepare flavourful dishes with less preparation. The 50g ready-to-use format allows for better portion control, helping reduce excess and minimise waste in the kitchen.
The pastes are also versatile enough to suit different needs in the kitchen. From quick weekday meals to more elaborate dishes, they can be used across a variety of recipes, helping home cooks spend less time preparing the meals and more time enjoying it.
Backed by over 130 years of heritage, Ayam Brand™ remains a trusted name in Malaysian kitchens, known for its reliable quality and commitment to making good food accessible to all.
“Food has always been a way for people to come together, whether it’s a simple meal at home or time shared with loved ones,” said Marketing Director at Ayam Brand™, Teoh Wei Ling.
“With our new cooking pastes, we hope to support Malaysians in making everyday cooking more manageable, while still enjoying the richness and authenticity of the dishes they love.”
The new Ayam Brand™ Cooking Pastes come in four variants – Fried Noodle Paste, Fried Rice Paste, Fried Rice Vermicelli Paste, and Tom Yum Paste – each in a convenient 50g pack, and are available at major supermarkets and hypermarkets nationwide, as well as Ayam Brand™ official stores on Shopee Malaysia and Lazada.
In conjunction with the festive season, Ayam Brand™ invites East Malaysians to take part in the Peraduan Hari Gawai & Kaamatan. From 1 May to 30 June, simply purchase a minimum of RM20 worth of Ayam Brand™ products and submit your entry via www.ayambrand.com.my/peraduangawai2026.
With RM30,000 worth of prizes up for grabs, it’s the perfect time to celebrate, cook, and win together with Ayam Brand™.
Ready to get creative in the kitchen? Discover more recipes at www.ayambrand.com.my and follow @ayambrandmy on Instagram and Ayam Brand™ Malaysia on Facebook for meal inspiration.
