KUALA LUMPUR: Four decades after its introduction, the ‘Buy Malaysian Goods’ campaign has been rebranded as ‘Jom Beli Produk Malaysia’ (Jom Malaysia) to strengthen the branding of local products and services while fostering a spirit of economic patriotism among Malaysians.
Domestic Trade and Cost of Living Minister, Datuk Armizan Mohd Ali, said the transformation goes beyond a change in name or logo, encompassing a shift in the campaign’s objectives, strategies and core focus to encourage Malaysians to prioritise local products and stimulate the nation’s economic growth.
““We want ‘Jom Beli Produk Malaysia’ to become a national movement rooted in the values and spirit of patriotism, particularly economic patriotism,” he told reporters after launching the Jom Malaysia x Pesta Kita Festival at Central Market here on Saturday.
He said the initiative would adopt a whole-of-nation approach, involving collaboration among ministries, government agencies, industry players, traders and the public to comprehensively strengthen the use of locally made products.
The rebranding also broadens the campaign’s scope from focusing solely on goods to encompassing locally produced products and services, in line with the country’s evolving economy and the growing importance of the services sector, he added.
Armizan said the campaign is aimed not only at local consumers but also at tourists and foreign visitors, helping to promote Malaysian products in international markets, and his ministry would continue strengthening support for local entrepreneurs through various cross-ministerial and cross-agency marketing, promotional and business development programmes.
“The government’s approach is not limited to stabilising the prices of goods and services, but also to increasing people’s incomes. One way to achieve this is by helping entrepreneurs expand their businesses and penetrate global markets,” he said.
The Jom Malaysia x Pesta Kita Festival at Central Market, from June 26 to 28, features 123 entrepreneurs and exhibitors from across the country.
The festival showcases a wide range of Malaysian-made products and services and serves as a platform connecting entrepreneurs, manufacturers, retailers, industry players, government agencies and consumers.
To strengthen the implementation of the initiative throughout the year, the Domestic Trade and Cost of Living Ministry (KPDN) will roll out several strategic programmes, including KITA KLIK! in collaboration with e-commerce platforms, the ‘Kita Untuk Kita’ programme with local supermarket and retail chains, partnerships with Kuala Lumpur Fashion Week (KLFW), and the Local to Global Retail Programme. – BERNAMA
