Sunday, 27 September, 2026

2:51 AM

, Kuching, Sarawak

Cleanliness key to tourism competitiveness

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Tiong delivers his speech at the ceremony. - Photo: Ghazali Bujang

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SIBU: Cleanliness must be treated as a critical pillar of Malaysia’s tourism industry, with the condition of public spaces capable of shaping visitors’ perceptions of the country, said Tourism, Arts and Culture Minister Datuk Sri Tiong King Sing.

He said while tourists were naturally drawn to scenic attractions, hotels and shopping centres, their overall experience was equally influenced by the cleanliness and upkeep of roads, public toilets, markets, parks, recreational areas and surrounding communities.

“A clean and well-maintained environment creates a positive experience for tourists and strengthens their confidence in Malaysia as a destination.

“That is why cleanliness is not a small matter. Cleanliness is our face and the image of our country,” he said in his speech in conjunction with the Malaysia Clean Day 2026 programme at Hui Ning Garden, Lorong Upper Lanang 29, here, on Saturday (Sept. 26).

His speech was delivered by his representative, Councillor Paul Teo.

Tiong said Malaysia should aspire to be recognised not only for its attractions, but also as a clean, safe, beautiful and comfortable country for both residents and visitors.

He stressed that maintaining cleanliness could not be left solely to the government or local authorities, but required sustained participation from the private sector, non-governmental organisations, schools, community groups and individuals.

“Major change does not necessarily begin with something big. It begins with small efforts. When we see rubbish, we pick it up. When we see a dirty area, we clean it.

“When we act together, we can create a much bigger change,” said Tiong, who is also Dudong assemblyman and Bintulu MP.

He said a clean and attractive tourism environment could also generate wider economic benefits by supporting businesses and those involved in the tourism supply chain, including traders, hotel and restaurant operators, local product entrepreneurs, tour guides and transport providers.

Tiong said sustained efforts to cultivate a culture of cleanliness were essential to ensuring visitors left Malaysia with a positive impression.

“We want tourists to return home with one clear impression: Malaysia is a clean, comfortable, safe and pleasant country to visit,” he said.

Meanwhile, Malaysia Clean Day 2026’s organising chairman, Councillor Aaron Teo said the programme was intended to reinforce the message that maintaining community cleanliness was a collective responsibility rather than a seasonal campaign.

He said the programme also aimed to secure recognition in the Malaysia Book of Records based on the total volume of waste collected and the number of participants involved.

However, Aaron stressed that the programme’s significance extended beyond any record-setting achievement.

“Behind every kilogramme of waste collected is an environment that has become cleaner. Behind every participant is an individual who has chosen to contribute to our community.

“The real achievement is not merely the record that may be set, but the spirit of unity, cooperation and responsibility that has brought us together today,” he said.

The event was also attended by Sibu Municipal Council’s (MPS) Assistant Secretary, Teng Ming Min.

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