KUCHING: Global sportswear giant Adidas has unveiled its newest concept store at The Spring Shopping Mall, here.
Operated by Lea Sports Centre Sdn Bhd, this outlet is the second Adidas store in Kuching and the fifth in East Malaysia.
Dubbed Home of Sports, the store represents Adidas’ bold vision of placing athletes and sports enthusiasts at the core of its retail strategy.
The concept redefines how consumers interact with the brand offering not just products, but an immersive environment inspired by sport and performance.
“This concept store reflects our shared commitment with Adidas to elevate the retail experience for every customer from seasoned athletes to casual fitness lovers,” said Lea Sports Centre Sdn Bhd managing director Raymond Sim.
He said this at the grand opening ceremony at Ground Floor, The Spring Shopping Mall on Tuesday (July 8).
“We are proud to bring this world-class retail innovation to Kuching and create a true home for sports fans in Sarawak.”
The Home of Sports concept is built on several key pillars. The concept strategy is designed for the athlete in everyone, offering a thoughtful selection of products and services.
The design approach presents a modern arena for exploration, blending aesthetics with function. The store identity establishes it as a true home for Adidas fans, offering a strong sense of community and brand immersion.
At its core, the store embraces consumer-centricity, placing the shopper’s experience and needs at the forefront.
The grand opening was officiated by a distinguished line-up, including Sim, Lea Sports Centre executive director June Sui, Adidas SEA SVP & GM Thibault Durand, Adidas Malaysia country manager Preston Page, Adidas Malaysia retail director Sidhant Ahooja and representatives from The Spring Management Services (TSMS), Datin Christine Ling and Andy Song. Ahooja, originally scheduled to attend, was represented by deputy group director Deponaid Ling.
In celebration of the launch, Adidas is offering exclusive in-store promotions.
From July 8 to Aug 10, customers who spend RM599 will receive a selected backpack worth RM169. Additionally, from July 8 to 13, shoppers will receive an exclusive Adidas enamel pin with any in-store purchase, while stocks last.
