KUALA LUMPUR: AEON CO. (M) BHD. (AEON) and AEON Credit Service (M) Berhad (AEON Credit) have formalised a strategic joint venture (JV) to establish a new entity that will drive the integration of customer membership, data intelligence, and digital engagement across the AEON ecosystem in Malaysia.
As part of its development, the JV will unify data and membership management across AEON’s entities — namely AEON, AEON BiG Sdn. Bhd., AEON Credit, and AEON Bank Berhad — establishing a foundation for deeper ecosystem integration and shared value creation.
The JV is expected to commence operations by the fourth quarter of 2025, subject to regulatory and operational readiness, marking a significant joint investment in future-proofing the AEON brand for a digital-first consumer era.
With the necessary regulatory approvals, the JV will be jointly owned by AEON Credit (51%) and AEON (49%), with an initial paid-up capital of RM50 million.
The JV is set to become a centralised orchestration layer that brings together customer engagement, digital media, data analytics, and marketing solutions across retail, finance, digital, and lifestyle touchpoints within the AEON ecosystem.
Managing director of AEON Credit, Daisuke Maeda, said the JV unlocks the true ecosystem synergy by bringing together retail, financial services, and digital capabilities to create seamless added value for customers.
“With AEON Bank joining the synergy as the JV’s official bank, it strengthens our shared commitment to digital innovation and data-driven growth. AEON Bank will also support AEON partners through business banking solutions, complementing the JV’s role in driving platform partnerships that benefit all AEON Group customers,” Maeda added.
Meanwhile, managing director of AEON, Naoya Okada, said by aligning its retail scale with AEON Credit’s digital and financial infrastructure, AEON is co-creating an intelligent membership ecosystem designed to grow with its customers.
“This JV is a cornerstone of our long-term digital transformation and group synergy strategy,” Okada added.
Beyond customer benefits, the new entity will also act as a commercial data and marketing exchange hub, enabling AEON Group companies and partners to engage with AEON’s extensive customer base with greater relevance and impact.
This initiative is anchored in AEON Group’s vision that “customers are our starting point” and embraces its mission “to create a future lifestyle that leads to a smile for each and every person.”
Customers can look forward to seamless access to benefits across AEON’s retail stores, e-commerce platforms, financial services, and digital banking, as well as the ability to use and redeem rewards in more ways than ever before, alongside timely offers tailored to their needs — making every interaction simpler and more rewarding.
