KUCHING: AEON is creating a single membership and data platform to connect millions of customers across its retail and financial services, in a joint venture with AEON Credit worth RM50 million.
The new entity will be 51 per cent owned by AEON Credit and 49 per cent by AEON, and is expected to begin operations in the fourth quarter of 2025, subject to regulatory approvals.
Customers will gain access to a unified system linking AEON’s retail stores, e-commerce, financial services and digital banking.
The platform will allow members to redeem rewards across outlets, receive personalised offers and enjoy simpler, more connected services.
Beyond customer benefits, the venture will also act as a commercial data and marketing exchange hub.
It will enable AEON companies and partners to engage with the group’s wide customer base with greater precision and impact.
AEON Credit Managing Director, Daisuke Maeda, said the initiative was about combining retail, finance and digital strengths to deliver more value.
“With AEON Bank joining the synergy as the JV’s official bank, it strengthens our shared commitment to digital innovation and data-driven growth,” he said.
Meanwhile, AEON Managing Director, Naoya Okada, said the venture was central to the group’s transformation.
“By aligning our retail scale with AEON Credit’s digital and financial infrastructure, we are co-creating an intelligent membership ecosystem designed to grow with our customers,” he said.
The joint venture will bring together membership and data management across AEON, AEON BiG, AEON Credit and AEON Bank, forming the foundation for deeper integration within the group and its partners.
