KUALA LUMPUR: AFFIN Group on Tuesday launched ATMOZFR, a lifestyle event application designed to help users discover, plan and navigate concerts and live events through a single digital platform.
The app will debut at Legacy 30, scheduled for Jan 10, with AFFIN as the primary sponsor of the concert by prominent Malaysian singer Datuk Seri Siti Nurhaliza.
The initiative reflects the group’s continued support for Malaysia’s creative and entertainment industry.
ATMOZFR integrates event discovery, venue navigation and live promotions into a single interface, allowing users to access event details, schedules, venue guidelines and real-time updates.
The app also features built-in maps for more straightforward navigation and live offers redeemable during events.
According to AFFIN’s statement, ATMOZFR is open to all users, with selected promotions and privileges extended to its customers at participating events.
The app is expected to be rolled out across AFFIN-backed concerts, festivals, conferences and lifestyle programmes.
It will later be linked to the group’s broader lifestyle and premium banking offerings.
The launch at the “Legacy 30” concert marks the latest collaboration between AFFIN and Siti Nurhaliza, who is also the group’s brand ambassador.
ATMOZFR is available as a free download on iOS, Android and Huawei devices.
