KUCHING: Somersby’s Apple Day celebration has kicked off with a consumer contest and promotion and will be offering lucky prizes worth more than RM250,000.
Carlsberg Malaysia said this year’s Apple Day celebration is offering consumers a vibrant adventure with eight units of Vespa Primavera to be won, with each worth RM18,300.
“Dedicated to celebrating the luscious fruit that brings joy to most, Apple Day, an annual festival held on Oct 21, presents the perfect occasion for Somersby to spread positivity and optimism through its extensive flavour repertoire.
“Recognised for its uplifting disposition and enjoyable and refreshing taste, Somersby remains the top pick for those in search of a delightfully refreshing beverage, where fans can kick back, let loose, and savour all the bountiful rewards Apple Day brings,” it said in a media release on Tuesday.
Meanwhile, Carlsberg Malaysia marketing director Olga Pulyaeva said Somersby has always encouraged celebrating life’s moments with a touch of joyful spontaneity, and believes that their consumers truly embrace that principle.
“As a brand that continues to innovate through our versatile range of products that connect with youthful energy, we hope that this campaign brings a little extra sunshine and fun into the lives of cider lovers around Malaysia.
“This is one of the main reasons why we are rewarding consumers with the ultimate expression of freedom, a brand-new Vespa Primavera,” he said.
To join the contest, the public can purchase any two units of Somersby cider and upload the receipt on its websites.
Cider lovers could also stand a chance to win RM100,000 Touch N’ Go e-wallet credit.
To learn more about the promotion and participate in the Apple Day celebration, visit Somersby’s official promotion website at www.somersbymalaysia.com or follow the Facebook and Instagram pages at https://www.facebook.com/SomersbyMy
