Author: Shirley Teo

Navigating the Fragile World of Branding : Lessons from Reality

It was pouring like cats and dogs. I was driving at a steady speed of about 60km/h, and surprisingly, I found the drive home enjoyable as it gave me time to reflect on the past week’s events. Lately, there was a big storm brewing, and I’m sure you would have

Rediscovering Parenthood: Be a Listener

Happy New Year! As the holiday season drew to a close, I found myself reflecting on the remarkable three weeks spent with my family. The holiday break was an excellent time to connect with loved ones, and spending quality time with my growing toddler was a truly enriching experience. Over

Rediscovering parenthood: Be a listener

Happy New Year! As the holiday season drew to a close, I found myself reflecting on the remarkable three weeks spent with my family. The holiday break was an excellent time to connect with loved ones, and spending quality time with my growing toddler was a truly enriching experience. Over

The Evolution of PR in 2025: Authenticity, Innovation and Connection

IN just a few days, the year 2024 will draw to a close and a new chapter will begin. Reflecting on Malaysia’s journey through its triumphs and trials this year, we have witnessed many significant events. One notable event was Sultan Ibrahim of Johor being officially sworn in as the

Embracing inner dialogue and self-beliefs

“Inner dialogue is about reinforcing positive beliefs about oneself, recognising your worth, abilities, and potential.” Visiting Zermatt is truly astonishing. This tranquil town is located in southern Switzerland’s Valais canton, is a mountain resort renowned for skiing, climbing and hiking. It offers a perfect opportunity to reflect and prioritise my

The power of gratitude in effective communication

AS the saying by the famous television producer and host, author, and philanthropist Oprah Winfrey goes, ‘Great communication begins with connection’. To build that connection that can significantly enhance communication, one must recognise the element of gratitude. When combined, gratitude and effective communication create a powerful synergy that can drive

Myths about Public Relations

If I was down to the last dollar of my marketing budget, I’d spend it on PR!’ – Bill Gates I spent over a decade in public relations before specialising in corporate communications. My career began in a PR agency, working with clients from various industries. Throughout my journey, I

Unlocking Potential: The Power is in You

Where there is no struggle, there is no strength. – Oprah Winfrey In times of uncertainty and challenge, it is easy to feel overwhelmed and powerless. However, it is precisely in these moments that we must remember the incredible strength and resilience that lies within each of us. The power