KUALA LUMPUR, 27 AUGUST 2025 — In the heart of Malaysia, a quiet revolution in tea culture is underway, led by Beutea Holdings Sdn Bhd, a lifestyle tea brand that has recently received Halal certification for many of its outlets, with certification progressively expanding across its growing network. Beutea is redefining modern tea drinking for today’s generation of health-conscious consumers.
Beutea reimagines tea as a modern-day ritual that bridges the past and present—not just a drink but a thoughtfully crafted experience inspired by centuries of tea culture. Every cup reflects a deep respect for heritage, the artistry of traditional brewing, and the calming rhythm of mindful living. From sourcing premium leaves to curating tranquil spaces, Beutea invites a new generation to rediscover tea as a meaningful everyday tradition rooted in connection, reflection, and well-being.
At the helm of Beutea is Ms. Jess Wong, the executive director who led the brand to an impressive ASEAN record for Jasmine Grape Tea sales. Celebrated for its delicate floral aroma and refreshing sweetness, Jasmine Grape Tea has captured the hearts of tea lovers across Malaysia and beyond, with over one million cups sold in just 12 months. Under Wong’s leadership, Beutea achieved this remarkable milestone, selling 1,029,121 cups between May 2024 and April 2025 and securing the record in May 2025.
During the awards ceremony on May 21, 2025, at UOB Plaza, Wong attributed this success to the loyal support of Beutea’s customers and the dedication of her team.
For Wong, Beutea is more than a business. It’s a mission to keep authentic tea culture alive and relevant for a new generation.
“At Beutea, we believe true quality begins at the source. That’s why we handpick only the finest tea leaves from China’s renowned Wuyi Mountains and hand-brew every cup fresh to the highest standards of taste and authenticity. For our milk tea series, we use low-fat milk to offer a lighter, feel-good option—and all our drinks come with a 0-calorie sugar choice for a guilt-free indulgence,” Wong said.
“By combining timeless aesthetics with a contemporary edge, we make authentic tea culture relevant and aspirational—while staying true to our commitment to quality and mindful enjoyment.”
Beutea is now poised for aggressive expansion. From its current 70 outlets, the brand aims to scale up to nearly 300 locations in the coming years, with many outlets already Halal-certified and certification being progressively extended across the network to strengthen its presence in Malaysia’s rapidly growing Halal market. As of last year, the Halal sector contributed RM146.6 billion, or 7.7% of the nation’s GDP. Under the Halal Industry Master Plan 2030, Malaysia aims to grow Halal exports to RM300 billion by 2030, with food and beverages expected to remain a key driver.
Building on this momentum, Beutea will expand its café network while growing the distribution and retail reach of its packaged beverage products to capture new market opportunities.
Beutea has also established its first international footprint in Singapore and plans to enter Australia, Japan, Vietnam, Thailand, and Mauritius through shopping mall outlets, kiosks, flagship stores, and concept stores. The company will further deepen strategic partnerships and collaborations with key brands to power regional growth.
“We are ready to scale our presence across Malaysia’s malls, lifestyle hubs, and online channels,” Wong added. “Strategic partnerships, our strong entry into the Halal market, and our commitment to championing authentic tea culture will power Beutea’s next chapter of growth.”
Beutea’s evolving product range reflects its continued dedication to quality and innovation. Future signature offerings will include an expanded selection of loose-leaf teas and botanical blends crafted to support digestion, relaxation, focus, and balance, featuring thoughtfully sourced ingredients like jasmine, rose petals, and other natural botanicals. The brand also now offers zero-calorie sugar alternatives for customers who want to enjoy their favourite drinks guilt-free—meeting the growing demand for health-conscious customisation. These blends will be paired with curated lifestyle sets and modern tea accessories designed to enhance the ritual of tea drinking, making Beutea a thoughtful gift and a refined everyday indulgence.
But it’s not just what’s in the cup that sets Beutea apart—it’s how the brand bridges tradition and modernity. Each outlet is designed to evoke the warmth of a traditional Chinese teahouse blended seamlessly with contemporary, Instagram-ready aesthetics. Beutea’s stores in Sunway Pyramid, Mid Valley, and Johor Bahru have quickly become havens for tea lovers of all ages—drawn not just by the drinks, but also by the serene, inviting atmosphere. Whether it’s work, study, or a quiet pause, Beutea offers a welcoming space to slow down and savour the moment.
The Beutea menu is crafted to keep customers coming back for more. From the smooth, creamy White Peach Oolong Milk Tea to the refreshing Tropical Fruit Tea and vibrant Bitter Melon Apple Tea, every blend reflects Beutea’s brewing philosophy: “A sip of tea lingers; two sips come with a long aftertaste.” Limited-edition seasonal flavours like Forest Roasted Tea and Rose Jasmine Milk Tea keep the brand fresh, giving loyal fans something new to discover each visit.
Adding an innovative twist, Beutea’s Fruit Veggie Tea Series combines premium tea with fresh vegetable and fruit ingredients for a healthier, refreshing take on modern beverages. Signature drinks such as the Bitter Melon Coriander Tea and Bitter Melon Apple Tea showcase this approach, pairing fragrant jasmine tea with crisp fruits and wholesome vegetables. The series embodies Beutea’s balance of tradition and innovation, offering drinks crafted for both flavour and well-being—praised by fans as “a delightful and nutritious beverage” and “a perfect guilt-free treat.”
Beutea’s thoughtful approach has resonated with a new generation of tea lovers who appreciate simplicity, authenticity, and quality in their daily rituals. With interiors that blend the warmth of traditional teahouses with modern, Instagram-worthy aesthetics, Beutea outlets have become inviting spaces to unwind, catch up with friends, or find a quiet moment of focus amid the day’s bustle.
As Malaysia’s younger generation embraces healthier beverage choices, Beutea’s accessible pricing and app-based loyalty rewards keep it competitive against premium tea brands like Chagee—without compromising authenticity or quality. At the same time, the brand promotes responsible enjoyment, encouraging customers to sip mindfully and maintain balance—a principle at the heart of Beutea’s DNA.
“We blend traditional Chinese tea culture with modern design, reimagining centuries-old rituals for today’s young, style-driven generation,” said Wong. “By combining timeless aesthetics with a contemporary touch, we make authentic tea culture accessible, relevant, and aspirational. Our commitment to premium ingredients—hand-picking only the best tea leaves from China’s renowned Wuyi Mountains—ensures every cup is freshly brewed to the highest standards of quality and taste.”
Whether drawn by premium leaves from Wuyi, the tranquil atmosphere of a beautifully designed store, or the simple pleasure of a mindful cup, customers know Beutea is more than a beverage brand—it’s a community and a lifestyle. In every cup, Beutea proves that tea culture can still shape a new generation that values balance, reflection, and intention—one feel-good sip at a time.
