KUCHING: The vibrant Pesta Sungai Simpok, a river festival showcasing the rich traditions of the Bidayuh community with a colourful decorated raft parade, may soon gain official recognition as part of the Sarawak Tourism Calendar.
Education, Innovation and Talent Development Minister, Datuk Seri Roland Sagah Wee Inn, held out the possibility at this year’s festival, held along the riverbanks of Kampung Simpok today.
He stated that a proposal would be formally submitted to the Sarawak Ministry of Tourism upon completion of key infrastructure upgrades in the area.
“This festival has long been a cherished annual event for the local community.
“Our immediate priority is enhancing the riverfront infrastructure to ensure it supports both local needs and sustainable tourism,” he said at the Harvest Festival season with Pesta Sungai Kampung Simpok here.
Sagah, who is also Tarat assemblyman, said efforts are already underway, with village committees collaborating with design experts to draft a development proposal that balances modern improvements with ecotourism preservation.
“Any infrastructure must emphasise sustainability, safeguard the natural environment and cultural heritage of the village.
“Our goal is to create a destination that draws both domestic and international visitors.
“We want guests to experience the unspoiled beauty of Simpok, whether through a swim in the river or by simply soaking in the scenery,” he said.
The proposal also includes the introduction of the tagang system, a traditional fish conservation practice, to protect the native river species.
First launched in 2017, Pesta Sungai Simpok, which aims to promote unity and collaboration among villagers, also features craft exhibitions, Bidayuh cultural displays, and local food stalls this year.
He said, if accepted, the festival could soon become a highlight in Sarawak’s tourism lineup, offering a unique blend of indigenous heritage and natural charm.
Meanwhile, AirAsia, which is the official community partner, joined the local community to kick off the Harvest Festival season with Pesta Sungai Kampung Simpok.
AirAsia Malaysia’s Chief Executive Officer, Datuk Captain Fareh Mazputra, said as an airline built by the people, for the people, AirAsia is proud to celebrate this meaningful season of harvest with communities in East Malaysia.
“Whether it is Hari Gawai or Hari Kaamatan, these festivals are a reminder of our rich heritage and the spirit of togetherness that defines us as Malaysians.
“Being here with the people of Kampung Simpok reflects what we stand for, connecting people, places and passion in every corner of the region, including those that have long been underserved,” he said in a press statement here.
To mark the celebration, AirAsia brought its signature red to life at Kampung Simpok by decorating the village entrance, main stage, and raft competition area with festive colours and cheer.
The AirAsia Fun Team also added to the energy, performing and engaging with the crowd to highlight the joy of cultural exchange.
In conjunction with this celebration, AirAsia is offering a limited-time promotion with special fares on flights between Kuching and Kuala Lumpur, Singapore, Jakarta and several others, starting from just RM119 (all-in fares are quoted for one-way travel only, including passenger service charge, regulatory service charges, fuel surcharges, and other applicable fees.
The offer is valid for selected flights only with other terms and conditions applicable.
Additional promotional fares are also available on flights from Kota Kinabalu to Tawau, Sandakan, Kuching, Kuala Lumpur and more from only RM69 all-in one way.
Promotional fares are available for booking from now until June 1, for travel between May 26 and June 9 at AirAsia MOVE app or airasia.com.
