We often hear about social media creators on Facebook, Instagram or TikTok. But Crystal Lim stands out as one of the few making waves on LinkedIn — a platform more commonly used for business ideas, corporate insights and career tips.
As a B2B influencer, she shares stories of the corporate leaders she meets and the lessons they impart. Yet it’s her quirky ‘toi-fies’ (toilet selfies), paired with thoughtful captions and even appearances from influential figures, that have captured the most attention.
The Sarawak Tribune sat down with her to uncover more — from her shy beginnings to the journey that shaped the storyteller she is today.
What were you like growing up?
I was very quiet and shy as a child. But working in corporate sales forced me to meet people daily, and that gradually turned me into a chatty person. Storytelling started from my love of creative slogan-writing contests in school — I won many because I learned how to capture attention with words. That hobby eventually shaped my natural way of creating content.
As for becoming a LinkedIn creator, it wasn’t something I intentionally set out to do, but along the way, I realised I could do it because of my love for words.
Did you learn to write creatively by reading more?
Yes, actually, I read the newspaper a lot, even during my school days. I didn’t read many books as I preferred the newspaper. I liked it because there were many things to read about — not just the news section, but also the entertainment section. But that interest kept me curious and helped me improve.
I feel that when we do something, there has to be a certain interest in it, whether it is storytelling, writing, or anything else. It wasn’t called “storytelling” back then, just writing content or articles.
How did you learn not to be shy?
For me, it comes with time. I didn’t purposely force myself to stop being shy. Confidence grows with exposure. You don’t force it; it comes naturally as you meet more people.
Are you an introvert or extrovert?
I believe I can switch. Generally, I was born an introvert. But the extrovert side comes out because of work. I think I am what you call an ambivert.
What did you study, and how did you enter the corporate world?
I studied creative multimedia and worked as a post-producer. Later, I tried corporate sales because I wanted to learn business fundamentals. My boss taught me how to run a company, which was an eye-opening experience.
What’s one defining memory from your corporate days?
Learning that business isn’t just about sales, but building trust. Communicating across different departments taught me how to deal with people from all walks of life. That’s a lesson I carry with me today.
Why did you leave your 9-to-5?
I left because I felt ready to do something on my own. I felt ready to grow on my own. It wasn’t planned — just the right timing. I was scared to resign, but once I did, new opportunities came my way.
How did your parents react to your resignation?
I didn’t tell them immediately. I only shared after I was stable. My mum still jokes that she knows Linkin Park but not LinkedIn, and she often teases me about my toilet photos.
Do you regret leaving your job?
Not at all. I believe there are no regrets, only lessons. Even mistakes teach us how to improve.
What do people misunderstand about your work?
Many don’t see LinkedIn storytelling as a full-time role. But after 16 years in corporate, I enjoy sharing stories from the industry — and LinkedIn became the right platform for that.
How do you balance personal and work life?
As a solopreneur, both are integrated. If I need to meet clients on weekends or nights, it feels natural. It’s tiring sometimes, but fulfilling.
If your younger self could see you today, what would she think?
She’d be amazed. From a shy girl to who I am now, I’d tell her, “I’m proud of you.”
What advice would you give your younger self?
Don’t rush. Explore different experiences, even small things like trying new food. Everything adds value along the way.
