KUCHING: Malaysians are being urged to rediscover their own backyard as the country gears up for Visit Malaysia 2026, with new incentives and experiences that celebrate local culture, creativity and community.
Tourism Malaysia deputy director-general (Planning) Datin Rafidah Idris said domestic travel remains vital in sustaining livelihoods and preserving the nation’s cultural identity.
“Tourism is not just about destinations, it is about people and connections.
Every journey we take within Malaysia supports local livelihoods, preserves our heritage and strengthens national pride,” she said when officiating at the Star Karnival Cuti-Cuti Malaysia 2025 – Sarawak at Plaza Merdeka Mall yesterday.
She said the event is part of a nationwide effort to reignite enthusiasm for domestic travel by reminding Malaysians of the country’s hidden treasures.
Previous editions in Kuantan and the Klang Valley, she noted, had drawn strong public interest, while Sarawak’s participation this year marks a new chapter that highlights the state’s growing tourism appeal. “Sarawak is truly a state like no other.
It is home to two UNESCO World Heritage Sites, Gunung Mulu National Park and Niah National Park, while Kuching has been recognised as a World Craft City and a UNESCO Creative City of Gastronomy.
These distinctions position Sarawak as a hub of traditional artistry, fine heritage crafts and exquisite food culture,” she said.
Rafidah encouraged visitors to explore Sarawak’s rich traditions through longhouse homestays and Iban rituals, describing them as among Malaysia’s best experiential tourism offerings.
“This carnival also serves as a vital platform for local entrepreneurs, small businesses and creative talents to showcase their products creating a space where business meets culture, and creativity meets community.” She also reminded Malaysians to take advantage of the government’s new tax relief under Budget 2026, which allows up to RM1,000 in deductions for entrance fees to tourist attractions and cultural programmes, an initiative aimed at boosting domestic travel ahead of Visit Malaysia 2026.
“Take this opportunity to browse and plan your next Malaysian experience here. Share your stories and help us keep the momentum going,” she said. Rafidah said this year’s carnival series marks the third in the CutiCuti Malaysia line-up.
“Tourism Malaysia will continue expanding the series next year with additional carnivals and promotional activities to further strengthen domestic tourism and industry collaboration.
For this year, we have three more carnivals lined up in Johor, Penang and Sabah.”
Held from Oct 17 until today, the three-day carnival is a publicprivate collaboration between Tourism Malaysia and Star Media Group. It is also the first time the event has been hosted in Sarawak, drawing more than 70 exhibitors surpassing the original target of 60 who showcased travel deals, crafts and cuisines from across Malaysia.
