KUCHING: Whole coconuts, grated coconuts, and coconut milk are among the new items added to the list of 11 controlled goods under the 2025 Gawai Festive Season Maximum Price Scheme (SHMMP).
The SHMMP, which runs from May 29 to June 6, is being implemented to ensure compliance with price control regulations for the listed items.
Ministry of Domestic Trade and Cost of Living (KPDN) Sarawak’s Director, Matthew Dominic Barin, said that apart from the three newly added items, a total of eight goods remain under the SHMMP price control.
“The listed items include live pigs (farm-level maximum price only), pork (meat and fat), pork (belly), live old chickens, chicken wings, imported round cabbage (from Indonesia and China, excluding Beijing cabbage), garlic (imported from China), and dried curled chilies,” he said.

“The SHMMP Gawai 2025 is enforced under the Price Control and Anti-Profiteering Act (AKHAP) 2011, at both wholesale and retail levels.
“The gazetted prices can be checked on the ministry’s website at www.kpdn.gov.my,” he said during a press conference after conducting a walkabout for SHMMP Gawai 2025 at Farley Kuching today.
Dominic added that as of May 26, KPDN Sarawak had conducted inspections at 67,612 premises across the state.
“From that number, 744 cases were recorded, with a total seizure value of RM5.5 million, while the value of compounds issued amounted to RM141,000.
“We will continue maintaining the omnipresence of enforcement authorities and price monitoring officers at consumer hotspots to create a safe and ethical business and shopping environment,” he added.
He also urged all traders and business owners to comply with the set maximum prices and to use pink price tags for controlled items.
“Individuals selling above the maximum price can be fined up to RM100,000, jailed for not more than three years, or both, and may also face compounds of up to RM50,000.
“Companies can be fined up to RM500,000 or compounded RM250,000.
“Meanwhile, individuals who fail to display pink price tags can be fined up to RM10,000 or compounded up to RM5,000, while companies can be fined up to RM20,000 or compounded RM10,000,” he said.
The public is encouraged to lodge complaints via WhatsApp at 019-848 8000, email at e-aduan@kpdn.gov.my, hotline 1-800-886-800, or the Ez ADU KPDN mobile app.