KUCHING: Coway, the ‘Best Life Solution Company’, recently celebrated a significant milestone in its 19-year journey in Malaysia with the launch of its Coway Innovation Fest (CIF).
Held from May 21 to 25 at IOI City Mall, Putrajaya, the one-of-a-kind experiential showcase brings Coway’s latest home innovations directly to the public.
Coway Malaysia head of marketing and product division Ryan Jung said over the past 19 years, Coway has been a trusted presence in Malaysian homes.
“We take a big step forward where people can connect with our innovations in a more personal, accessible, and meaningful way.
“From restful sleep to cleaner air and smarter living, everything we create is designed to support a better everyday life.
“Thus, Coway Innovation Fest (CIF) brings that vision to life, allowing Malaysians to experience wellness in ways that are truly felt and lived,” he said in the press release issued by Coway yesterday (Jun 3).
A key highlight of the event is the exclusive preview of the Coway BEREX Smart Mattress, the first mattress that adapts to the user’s body.
Equipped with advanced smart sensor technology, the mattress monitors body movements and sleeping posture in real time, adjusting comfort zones throughout the night to improve spinal alignment, rest, and overall sleep quality.
Set to launch later this year, the BEREX Smart Mattress represents Coway’s leap into the future of sleep wellness.
Also featured at the event are several curated lineups of Coway’s latest and most iconic innovations, including Washer Dryer, P-Series air conditioner and Villaem III water purifier.
Commemorating 19 years in Malaysia, Coway’s Innovation Fest highlights its
ongoing dedication to pioneering home innovations that improve everyday living.
The event also introduced Coway’s first-ever brand store at IOI Putrajaya, further expanding its presence in the country.
