MIRI: Pageants steeped in tradition such as the Kumang, Dayung Sangong, Keligit, Keling and Belawan, are more than just displays of elegance, given their importance to preserving the Dayak people’s rich cultural identity.
Chief adviser of the Dayak Association Miri (DAM), Dato Dr Nuing Jeluing, stressed this during the 19th Miri Division Gawai Dayak pageant semifinals held here.
“These competitions are not merely about beauty. They are about showcasing the pride of our heritage, particularly through traditional costumes that reflect the unique identities of Dayak communities, including the Iban, Bidayuh, Orang Ulu, Kedayan, Jati Miriek and Melanau,” he said.
Dr Nuing stressed the importance of passing on these customs to younger generations.

“Such contests expose our youth to the traditional attire of their ancestors. These garments carry stories, symbols, and values, making them more than fabric, but markers of our national and cultural identity.”
The pageants, deeply rooted in Dayak tradition, are typically held in longhouse communities, often accompanying Gawai festivities.
Participants are judged not only on their poise and presentation but also on their knowledge of Dayak customs and legendary figures, such as the revered Iban warrior Keling and the iconic Kumang, symbolic of strength, beauty and grace.
Drawing parallels with other regions, Dr Nuing also highlighted the cultural richness of Sabah’s natuve communities, noting similarities in traditional attire.
“This points to our shared heritage as Malaysians, yet each community has its own distinctive expression of tradition,” he added.
This year’s pageant semi-finals attracted 52 participants across four categories: nine in Kumang, nine in Dayung Sangong, 20 in Keligit, and 14 in Keling.
From each category, six finalists will advance to the final round on May 25, making up a total of 24 contenders.
“The Miri Division stands out as the only region that successfully showcases the cultural diversity of its many ethnic groups on a single stage,” Dr Nuing remarked proudly.
“This is a testament to our unity in diversity.”
He noted that prize incentives for winners have been increased for the second consecutive year, a move aimed at encouraging broader participation and recognition of cultural excellence.
“As custodians of our heritage, we each play a part in ensuring the Dayak identity endures for future generations,” he said.