KUCHING: Ethnic cultural identity is in danger of waning, especially among the younger generation, as society advances in today’s fast moving world.
A concerned Deputy Minister of Tourism, Creative Industry and Performing Arts, Datuk Snowdan Lawan, wants something done to check the slide.
Too many young people, he said, are caught up with technology and thus forget their heritage.
In light of such dim prospects, he said it is imperative that all 34 ethnic groups in the state document and share their traditions, customs and history.
“Each community has its own history and identity. We must ensure our customs, traditions, and heritage are passed down, especially to the younger generation,” he said at the 7th Ngaraom Bisamah PSBP (Persatuan Segu Bunuk Penrissen) at Dewan DBNA on Saturday.


Towards this end, he highlighted the importance of showcasing cultural identity, especially by Sarawakian students studying outside the state, be it in Peninsular Malaysia, Sabah or abroad.
“If you are Bidayuh, wear your Bidayuh costume; if you are Iban, wear your Iban attire with pride. Let the world know who you are.
“Our costumes, dances, our unique way of life, make us stand out globally,” he said, adding that culture is what attracts tourists to Sarawak.
Snowdan called on the younger generation to take pride in their roots and ensure the legacy of their communities continues.
He assured the over 600 attendees at the cultural gathering that they can count on the state government’s support for indigenous cultural preservation alongside economic development.
“We will lead and bring development to our people, while protecting our identity,” he said.
Snowdan, who is Balai Ringin Assemblyman said his ministry has allocated RM10 million annually under the Facilitation Fund for cultural initiatives.
“Associations are encouraged to apply for funding for workshops, traditional dance, crafts, music, fashion, and other creative industry programmes.
“We still have between RM5 million and RM6 million not utilised, as of August. Please apply through our online system. Just make sure your association is registered with RoS and has a proper bank account,” he said.
During the event, Snowdan on behalf of his ministry, donated RM20,000 to support the association.
Meanwhile, Puncak Borneo Member of Parliament cum patron of the association, Datuk Willie Mongin, reminded community members of the need for unity and collaboration.
“We must help each other. Don’t let this association be active only when it suits us. We have to move together and support each other,” he said.
Mongin cautioned against bickering, saying that the people would suffer if they are divided.
He acknowledged the various government programmes already in place but said more needs to be done to uplift the community.
Mongin expressed appreciation to associations from across Puncak Borneo who have worked together, particularly in tourism, agriculture, and cultural development, noting that grants between RM80,000 and RM100,000 are available.
He also praised efforts by the Deputy Transport Minister, Datuk Dr Jerip Susil, in initiating the building of a cultural centre in Benuk, a project that will serve as a model for other communities.
“Let’s be proud of our identity and build something lasting for the next generation, not just for Malaysia, but for the world to see,” he added.
The event was also attended by prominent community figures, including the DBNA President, who is also the CEO for Greater Kuching Coordinated Development Agency (GKCDA), Datuk Ik Phon Joyik, and organising chairperson, Cynthia Manyan.





