KUCHING: EXAL Malaysia has delivered a clear signal to the property market with its Beyond Homes, Beyond Roads showcase at SÓL Estate, partnering with Tesla Malaysia to illustrate how modern housing is evolving beyond bricks and mortar.
The collaboration, co-organised by EXAL and Tesla Malaysia, brought together residential living and electric mobility, positioning SÓL Estate not merely as a housing development, but as a future-ready lifestyle ecosystem — a direction increasingly resonating with today’s homebuyers.
EXAL’s approach reflects a broader shift in buyer priorities, where community, sustainability, and long-term liveability are taking precedence. SÓL Estate’s low-carbon planning, adaptable home designs, and placemaking strategy mirror growing demand for developments that evolve with residents rather than remain static housing products.
Through its collaboration with Tesla, EXAL demonstrated how sustainable mobility and future-ready living can coexist seamlessly within a residential environment.
“At EXAL, we have always believed that building homes is only the beginning. We aspire to create communities that support progress, sustainability, and shared experiences. Beyond Homes, Beyond Roads reflects that belief. By collaborating with Tesla, we are bringing together two forward-looking brands to explore how innovation can enrich everyday living within a community,” said EXAL Malaysia managing director Albert Ko.
Ko said SÓL Estate is setting a new benchmark for green living in Sarawak by offering homeowners special solar packages, including solar photovoltaic systems and solar-ready infrastructure.
“In collaboration with Tesla, SÓL Estate also provides dedicated wall-charger installations for Tesla owners, aligning with its sustainability vision. Notably, SÓL Estate is the first completed residential development in Sarawak to receive GreenRE certification (Green Real Estate), Malaysia’s recognised green home certification endorsed by REHDA and partner organisations.
“This certification entitles buyers to green financing incentives, including up to 110 per cent financing from one commercial bank, supporting Malaysia’s net-zero emissions target by 2050,” he said.
Ko added that the initiative aligns with both federal and Sarawak government sustainability goals.
“The Malaysian government is committed to net-zero emissions by 2050, and the Sarawak government under the Premier’s leadership is also moving towards a green city. We want to play our part by collaborating with partners to provide green solutions.
“We are proud to say that we are the first to implement this across Phase 1, Phase 2 and Phase 3 — all certified GreenRE — which is why buyers are entitled to green financing incentives,” he said.
Currently, Phase 1 of EXAL SÓL Estate has seen 74 units completed and handed over to buyers. Phase 2, comprising 82 units, has achieved a 75 per cent booking rate, while Phase 3 is scheduled for launch in March 2026. Ko added that plans for Phase 4 are expected to introduce multi-generational living concepts.
Meanwhile, Tesla’s presence at the event positioned electric vehicles as a value multiplier within the residential experience. Tesla’s Model 3 and Model Y were showcased through test drives and interactive sessions within the estate itself, embedding electric mobility directly into the development’s lifestyle narrative.
For buyers, this reframes EVs from a future consideration into an immediate lifestyle benefit, reinforcing the project’s premium and future-proof positioning.
“Tesla’s mission is to accelerate the world’s transition to sustainable energy, and partnerships like this allow us to connect that mission with real communities. Working with EXAL at SÓL Estate demonstrates how electric mobility, clean energy, and thoughtful urban planning can come together to shape a better, more sustainable future,” said Tesla Malaysia regional manager Karen Teo.
The collaboration reflects a broader shift in buyer psychology, where homes are increasingly evaluated as ecosystems. Sustainability is emerging as a decision driver rather than a value-added feature, while strategic brand partnerships are playing a growing role in strengthening buyer confidence and market differentiation.
As competition in the housing market intensifies, developments that integrate mobility, sustainability, and community experience appear better positioned to convert interest into long-term commitment.
