KUCHING: The Sarawak Children’s Cancer Society (SCCS) has officially launched its annual GoBald campaign.
The initiative calls on the public to stand in solidarity with children battling cancer while helping raise much-needed funds for patient care and family support.
The launching ceremony was held at the SCCS Halfway Home today (March 27).
It marked the beginning of this year’s campaign, themed ‘Grow Hope Together’, with a target of RM1 million and 300 participants willing to shave their heads as a symbolic act of compassion.
The launch also carried special significance as SCCS celebrates its 25th anniversary.
This year’s edition features a heartfelt invitation to past GoBald participants, known as ‘GoBald alumni’, to return and be part of the milestone campaign.
Two symbolic head shaves were held during the event, including one by Orai Goper, who participated in memory of his late five-year-old granddaughter, Edeva, who had battled medulloblastoma (a type of brain cancer).
He was joined by long-time campaign supporter, Fidelis George.
SCCS president, Mary Kiu Ai Ling, said every shaved head sends a powerful message of solidarity to children undergoing treatment.
“The campaign is a reminder to every child with cancer that they are not alone, and that the community continues to stand with them throughout their journey,” she said.
Reflecting on the society’s 25-year journey, SCCS has supported around 1,800 families, while GoBald has played a major role in sustaining its services over the years.
Since its introduction in 2009, GoBald has raised more than RM14 million and inspired over 11,000 head shaves.
“The need for support remains urgent, especially with SCCS spending over RM2 million on critical medical aid in 2025 alone,” she added.
In Sarawak, an estimated 50 to 70 new childhood cancer cases are diagnosed each year, underscoring the continued importance of public support for SCCS and its mission.
In 2025, SCCS provided more than RM2.04 million in medical sponsorships, 3,020 nights of accommodation for travelling families, and over RM108,900 in direct monthly financial aid.
As of March 2026, SCCS has already funded over RM238,000 in specialised drugs and procedures for five children this year.
