KUCHING: A recent check at several goldsmiths across Kuching reveals notable differences in pricing and strategies used to set the daily value of gold.
Jewellers adopt various methods ranging from internal tracking to association guidelines and global market trends.
At Kedai Emas Sarawak, staff member Yiezi Anati Yusri shared that the store currently prices gold at RM435 per gram.
Unlike others in the industry, the shop does not strictly follow the official market rate but instead refers to a self-monitored pricing graph.
“Our gold price is updated at 10am every day, based on the trend we observe through our internal chart,” she said.
Meanwhile, Shin Kee Goldsmith adopts a different approach, aligning its pricing with the Kuching Gold Association. The store currently sells gold at RM495 per gram.
A staff member explained that they refrain from crossing the RM500 mark until receiving approval from the association.
“We’re waiting for the green light from the association before adjusting our price further,” she said.
Dr Emas, another prominent name in the local jewellery scene, offers a more segmented pricing structure.
According to a staff member, standard gold is sold at RM470 per gram, while exclusive items are priced at RM490 per gram.
“We follow the global market price directly,” she explained, noting that their pricing shifts more dynamically in response to international trends.
The variety in pricing mechanisms reflects the nuanced strategies each goldsmith uses to remain competitive while maintaining customer trust during a period of fluctuating global gold prices.
As gold continues to be a favoured asset for both investors and jewellery buyers, these differences highlight the importance of transparency and informed purchasing decisions for consumers.
