KUCHING: Without a channel, it would be difficult for sellers to sell their products to customers overseas. According to Yap Keong Foon, the managing director of Globalgool Internet Technology Sdn Bhd, Malaysia branch, this is where his company comes in.
“What we do is we build channels, such as warehouses, for manufacturers from all over so we can help them sell and ship their products. “You as a seller don’t have to worry about details like customs or shipping because we will handle that.
“As a seller, you just need to worry about selling your products,” he said, using marketplace platforms like Lazada and Amazon as examples. Yap further explained that among some of the main advantages of cross-border sales include reduced import taxes and simpler quarantine and inspection procedures.
Using China as an example, he indicated that companies with no presence in China qualify for cross-border e-commerce as it is an opportunity for brands to enter China without having any physical presence or trademark license in China.
“If a seller wants to sell something to China, they can ship it off using Pos Malaysia but it will be stuck at customs because China has their own laws with regards to customs.
“What we can do is we can help ship these products and to do that we will need a channel; if there’s no channel then the product can’t enter China. “How do we ship? Before we can do that, we have to first establish a warehouse in China before we can start selling.
“The products will be shipped to the warehouse and after that we will ship it to wherever it needs to be shipped,” he said. Yap explained that apart from building warehouses, they also handle procedures such as helping to apply for permits.
“If we want to go towards ecommerce and a digital economy, information like this needs to be known and this is also what we do with manufacturers who come to us,” he said. Yap said this during an exclusive interview with New Sarawak Tribune after the closing ceremony of the ‘Sarawak eCommerce Forum 2017’ at Imperial Hotel here on Tuesday.
Also appearing as a member of the panel at the forum, Yap spoke on the topic of ‘Going Global: Crossborder e-commerce’.
