KUALA LUMPUR: Intuit Inc, the global financial technology platform behind TurboTax, Credit Karma, QuickBooks and Mailchimp, has announced a set of Mailchimp product innovations designed to drive profitable growth for e-commerce businesses through advanced, data-driven marketing capabilities.
Powered by the Intuit platform, the enhancements enable merchants to better connect their data and activate omnichannel campaigns, delivering up to 30 times return on investment (ROI) for e-commerce customers without added price or operational complexity.
Intuit Mailchimp’s Vice-President of Product, Diana Williams, in a statement said e-commerce marketers face growing pressure to demonstrate the direct revenue impact of every campaign.
“With this release, Mailchimp customers will reap the benefits of 26 per cent more e-commerce triggers, bringing advanced data, automation, and analytics into a single platform, helping businesses execute quickly, run sophisticated campaigns, and see exactly how their marketing drives ROI,” she said.
The newly introduced capabilities address key challenges reported by e-commerce businesses, including limited time and resources, lack of marketing expertise, uncertainty around ROI and fragmented data across multiple platforms.
Building on its enhanced Shopify integration, Mailchimp’s Site Tracking Pixel and new connections with reviews platforms such as Yotpo and Judge.me consolidate consented e-commerce and customer sentiment data into a single environment, enabling smarter segmentation and advanced automated journeys.
Additional features include expanded short message service (SMS) coverage across Europe, instant SMS opt-in via pop-ups and unique discount codes within SMS automations and forms, allowing brands to engage customers across mobile channels while improving consent collection and campaign attribution.
A revamped omnichannel marketing dashboard unifies email, SMS, automation performance and e-commerce events into a single view, enabling marketers to track revenue-generating journeys, identify customer drop-off points and optimise spend across channels.
Intuit said e-commerce customers using Mailchimp report an average of 16 hours saved per week, while Mailchimp SMS users have achieved up to 22 times ROI after launching their first SMS marketing campaigns.
By linking advanced marketing tools with commerce outcomes and Intuit’s broader financial platform, Mailchimp aims to help digital-first businesses improve campaign performance while building more profitable, data-driven operations. – BERNAMA
