LIMBANG: Cultural heritage events such as the Kedayan Pesta Makan Tahun have strong potential to become tourism products that not only strengthen community identity but also boost the economy and promote Sarawak as a world-class cultural destination.
Deputy Minister of Transport Datuk Hasbi Habibollah said that such time-honoured cultural celebrations are valuable assets that must be preserved, developed, and promoted in a more comprehensive manner to remain relevant amid modern development.
“I’m pleased to share that the Sarawak government is targeting the arrival of five million tourists by 2025. This target is both realistic and vital in generating state revenue while positioning Sarawak as a tourist destination rich in culture, natural beauty, and racial harmony.
“In this context, events like the Kedayan Pesta Makan Tahun and cultural nights play a crucial role in attracting both domestic and international tourists to Sarawak, especially to northern regions like Limbang,” he said during the Cultural Night held in conjunction with the Kedayan Pesta Makan Tahun 2025 at the Kampung Tuna Gumaya Benuas hall here recently.
Hasbi said ongoing organisation of ethnic festivals and community programmes not only revitalises traditional customs and artistic heritage, but also holds great potential to be developed into a cultural tourism product capable of competing internationally.
“Both the federal and state governments consistently support and encourage the hosting of cultural festivals, ethnic celebrations, and community events because these not only strengthen Malaysian identity but also serve as competitive tourism products,” he said.
He also called on all parties including government agencies, the private sector, and non-governmental organisations (NGOs) to work together in organising such programmes in a structured and sustainable manner to ensure the continued growth and appreciation of Kedayan culture for future generations.
“Continue to empower cultural identity, preserve unity, and nurture the spirit of community within the Kedayan people. We are not just inheriting a legacy, but also carrying the responsibility of building a more meaningful future for the next generation,” he added.
