Friday, 27 February 2026

Making everyday parenting financially rewarding

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Drypers introduces its newly upgraded Drypers DryPantz.

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KUALA LUMPUR: Malaysian parents are getting a boost in both baby care and earning opportunities as Drypers launched its upgraded Drypers DryPantz and its Power of Parent-preneurs programme, combining comfort, reliability, and income potential for families nationwide.

The initiative by Vinda Group’s leading baby care brand blends product upgrades tailored for Malaysian families with a guided affiliate pathway that helps parents earn by sharing products they already use and trust.

Drypers Country Head Yapp Pau Ling said the programme reflects the brand’s commitment to supporting families in meaningful ways.

“Drypers has always sought to make life easier for parents through quality diapers and opportunities that help stretch every ringgit,” she said. “With Power of Parent-preneurs, we’re going one step further — offering parents not only better products for their babies but also a clear, well-supported earning opportunity through products they already use and trust. It’s about dignity, community, and making every day a little easier for families across Malaysia.”

Drypers said the Power of Parent-preneurs programme turns everyday recommendations between parents into a source of income.

“Registration is done through a QR code, linking directly to TikTok Shop within minutes,” she said. “Participants receive starter content prompts, plain-language disclosure guides and coaching on how to create posts responsibly while maintaining family privacy.”

According to Drypers, the goal is to provide a skills-based on-ramp into social commerce that fits naturally between school runs and nap times, helping parents share real experiences confidently and safely.

The company said the initiative comes as Malaysian families seek greater reliability and new ways to supplement household income, combining performance with practicality through a structured support system and community training.

“Aside from campaigns, the Drypers Baby Club continues to give families rewards with every purchase, doorstep redemptions and access to expert resources at every stage of parenthood,” she added.

At the same event, Drypers unveiled its upgraded Drypers DryPantz, redesigned with local needs in mind.

“The improved version features a soft bubble waist for a comfortable fit that leaves no red marks, a refined fit profile to prevent sagging and follow active movement, up to 10 hours of dryness suitable for Malaysia’s humid climate, and double leak-guard protection for longer wear,” she said.

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