With a renewed vision and a dynamic new team, MODA is redefining what Malaysian fashion stands for — one that celebrates inclusivity, innovation, and a shared sense of purpose among designers across the nation.
New Chapter of Innovation and Inclusivity in Fashion
Change is in the air at the Malaysian Official Designers Association (MODA), which has unveiled a bold new vision for Malaysian fashion under its new committee.
With Cyrus Chin as the new President and Gillian Hung returning as Chairman, MODA is embracing collaboration and accessibility like never before. Together, they are strengthening bonds within the fashion community while preparing Malaysian fashion for the global stage.
To stay relevant and accessible to both members and the public, MODA has introduced several key transformations, including a digital membership system, an updated designer directory, and a new Buzz section to showcase events and achievements.
Since its founding in 1990, MODA has united designers and championed local talent. Guided by its new pillars — Elevate, Evolve, Empower — the association is setting a refreshed direction for Malaysian fashion.
Elevate – Raising Malaysian fashion by amplifying the voices of homegrown designers, increasing visibility for their work, and connecting them with audiences both regionally and globally.
Evolve – Embracing innovation through digital transformation, new technologies, and sustainable practices to ensure the association and its members remain relevant in a fast-changing landscape.
Empower – Supporting the designer community with mentorship, platforms, and opportunities for both emerging and established talents to grow together.
Last week, I was invited to ‘ELEVATION 2025: Design the Future, Walk the Now’, which ran for three days from October 27–29. Each day celebrated where Malaysian fashion has come from, where it stands today, and where it is headed next.
Day 1: Origin Stories
The opening day celebrated the beginnings of creativity, honouring emerging designers and fashion students. It also carried a deeper message, joining forces with Pink Unity during Breast Cancer Awareness Month to highlight strength and resilience through fashion.
Day 2: The Now Edit, Ready for Tomorrow
This showcase reflected contemporary relevance, highlighting ready-to-wear collections that define the present while anticipating the future — proving that fashion can be both innovative and market-ready.
Day 3: Reimagined Vision
The grand finale took place at One Bangsar, Kuala Lumpur, where bold creativity met impeccable craftsmanship. The venue was packed — every seat taken — a clear sign that MODA’s new approach is sparking fresh excitement in the fashion industry.
This feature focuses on Day 3, which I attended from the front row, seated next to Chairman Gillian Hung, who graciously shared insights throughout the evening.
The event began with an engaging talk featuring three designers: Fizi Woo, co-founder and creative director of Fizi Woo and vice president of MODA; Kev Yiu, celebrity designer and founder of Kev Yiu Couture from Hong Kong; and Novi Susanti, founder and designer of The Theme By Novi Susanti from Indonesia. Each shared their creative journeys and design philosophies.
The fashion showcase opened dramatically as dancers wielding black umbrellas performed an interpretive piece that seamlessly transitioned into the runway presentation.
The opening collection by Kev Yiu Couture featured elegant evening and ballroom gowns from Hong Kong, while the finale by Fizi Woo showcased exquisite modern kebaya with intricate detailing. In between, MODA designers each presented one piece, resulting in a diverse and exciting display of talent. The night concluded with an upbeat after-party held at the same venue.
Among the crowd, I caught up with Jimmy Lim from Kuala Lumpur, whose psychedelic outfit instantly caught my eye. Vibrant and unapologetically bold, it was unmistakably Jimmy.
“I wanted to create an out-of-this-world design for MODA Day 3 — something bold and unforgettable, yet versatile enough to break down into wearable pieces,” he said.
Another highlight came from Raden Nurul Supardi of Kuching, Sarawak, who presented modest fashion from her brand, Hera.
Before the night ended, I managed to speak with the ever-busy Cyrus Chin to ask two quick questions.
What message do you have for designers from East Malaysia?
“We would absolutely love to collaborate more with designers from East Malaysia. There is so much untapped potential and unique artistry in the region — from its rich heritage of traditional craftsmanship to modern interpretations of cultural motifs.
It is always inspiring to see how East Malaysian designers incorporate their local identity and traditional elements into contemporary fashion. These perspectives add depth and diversity to Malaysia’s fashion narrative, and we look forward to creating more opportunities for East Malaysian talents to shine on the national stage.”
As an events management expert, how is your expertise helping MODA?
“With my background in event management, I bring structure, creativity, and strategic planning to how MODA executes its initiatives. My focus is on elevating the presentation of Malaysian fashion — ensuring that each event not only showcases our designers’ talent but also tells a cohesive story that resonates with audiences, partners, and media.
Beyond the technical aspects, I see my role as strengthening MODA’s professional execution, expanding collaborations, and creating experiences that reflect the evolving standards of the fashion industry. It has been incredibly fulfilling to help bring MODA’s vision to life while working alongside such passionate and talented individuals.”
