“Communication is not about speaking what we think. Communication is about ensuring others hear what we mean.”
– Simon Sinek
IF you’ve ever assumed that working in communications means always having the perfect words, an endless reserve of confidence, or the final say in every room – you’re not alone.
These myths linger everywhere: in job interviews, leadership meetings, even casual conversations over coffee. But the truth? It’s far more nuanced, a lot messier, and much more human than most people think.
Coming from real-life experience, let’s break it down – myth by myth – and talk about what it really means to be a communicator today.
Myth #1 – Communicators Just Write and Edit:
If only it were that simple.
Yes, we write – emails, press releases, speeches, articles … a lot.
But that’s just the tip of the iceberg.
We’re also strategists, translating a company’s goals into compelling narratives that make sense to the wider organisation. We’re empathetic messengers, knowing exactly when and how to deliver difficult news with care.
We’re reputation managers, shaping how the public sees the company while ensuring internal culture aligns with company direction.
More often than not, we’re also the firefighters – tackling crises, misunderstandings, and last-minute chaos with grace.
You see, we’re not just communicators who write and edit; we’re the quiet force keeping everything aligned when stakes are high and time is short.
Our work may be behind the scenes, but its impact echoes loudly.
Myth #2 – Communicators Just Talk, Talk, Talk:
Effective communication may seem effortless – but it’s anything but.
Sure, anyone can talk. But true communicators do more than fill silence. They engage. They listen. They tune in to what others care about and build meaningful conversations from there.
I’ve met many in the field who struggle with this – it’s surprisingly common. Because being a great communicator isn’t just about words. It’s about presence, empathy, and connection.
So no, we don’t just talk. We connect with purpose.
Myth #3 – Communicators Must Be Flawless:
Let’s bust that one right now.
Yes, I specialise in communications.
Yes, I’ve spent years refining how I speak and write.
And yes, I still mess up.
I’ve written emails that missed the mark.
I’ve said things where the message didn’t come across as intended.
Why? Because we are all human. Just like everyone else – whether you’re a CEO, intern, or barista at your favourite café – we all slip up, especially when emotions run high.
The beauty of communication isn’t in being perfect; it’s in how we learn, relearn, and evolve.
That’s the true heartbeat of the craft.
Myth #4 – Communicators Are Always in the Spotlight:
Ah, if only.
After nearly two decades in this field, here’s the truth: communications is often seen as a support function, not a leading one. We’re backstage, ensuring the spotlight hits just right – not standing in it.
When things go well, credit rarely flows our way. But when the pressure mounts – whether it’s a product launch, a crisis, or internal unrest – you bet we’re the first people called in.
You see, we touch every part of the business, converting complexity into clarity and tension into trust. It’s a masterclass in agility – but not necessarily a fast track to applause.
If recognition is your fuel, this role may leave you running on fumes. But if you’re driven by quiet, consistent impact, communications might just be your calling.
Beyond the Myths: What’s the Real Deal?
So, what do you think about the role of communicators now?
Truthfully, this career isn’t always glamorous. It demands passion, flexibility, curiosity, and grit. But the rewards?
Excitement. Exposure. Growth.
You’ll learn more than anyone – from business strategy and political landscapes to viral trends and shifting cultures. You’ll wear multiple hats, change gears faster than most people can blink, and shape how others see the brand.
One minute you’re presenting in a boardroom. The next, you’re managing a heated WhatsApp thread during a crisis. And that’s what I call invisible agility.
Only true communicators – those passionate about their craft and who genuinely love what they do – will thrive on this path.
If that’s you, I warmly urge you to step into the world of communications, where your voice can truly make a difference.
The views expressed here are those of the writer and do not necessarily represent the views of Sarawak Tribune. The writer can be reached at Shirley.suat@gmail.com.
