KUALA LUMPUR: Multifrax Asia, a regional distributor of advanced aesthetic and laser technologies, has introduced Titanium Lifting to Malaysia, bringing one of South Korea’s fastest-growing non-invasive skin rejuvenation treatments into the local medical aesthetics market.
Dr Chew Kian Peng, medical director and founder of Posh Medical Clinic said, the launch comes amid rising consumer demand for non-surgical aesthetic procedures that deliver visible results with minimal discomfort and no downtime, particularly among urban professionals and beauty-conscious consumers seeking fast and convenient skincare solutions.
Titanium Lifting is a breakthrough skin rejuvenation procedure designed to simultaneously brighten, tighten and shape the face in a single session. Leveraging advanced triple-wavelength laser technology, the treatment targets multiple skin layers at once to improve skin tone, elasticity, texture, and facial contouring without invasive procedures or recovery time.
Dr Chew said the treatment has gained strong traction in South Korea, one of the world’s leading beauty and aesthetics markets, and is now being positioned as a premium skin rejuvenation solution for Malaysian consumers.
“As consumers increasingly prioritise convenience, safety, and natural-looking outcomes, Titanium Lifting offers a comprehensive solution that addresses several skin concerns within a single procedure,” Dr Chew said.
Often referred to by beauty enthusiasts as the “BTS Treatment”—representing Brightening, Tightening, and Slimming—Titanium Lifting has become one of Seoul’s most sought-after aesthetic procedures due to its ability to deliver an instantly refreshed and sculpted appearance while continuing to stimulate collagen regeneration over time.
“The product has gained strong momentum among beauty-conscious consumers and celebrities in South Korea, further strengthening its reputation as a premium aesthetic treatment associated with the coveted “glass skin” and youthful V-shaped facial appearance popularised by K-beauty trends and Korean entertainment culture,” Dr Chew said.
Titanium lifting reflects the growing shift in the medical aesthetics sector towards non-invasive treatments that combine efficiency, comfort, and scientifically backed results.
“Modern consumers are increasingly opting for aesthetic treatments that can seamlessly fit into their busy lifestyles while still delivering visible improvements in skin quality and facial contouring”, said Dr Chew.
He added that treatments with no downtime are becoming especially popular, as many individuals want procedures they can undergo shortly before social functions, corporate engagements, parties or major events.
Dr Chew pointed out that the product’s appeal lies in its ability to address several concerns simultaneously, including skin laxity, uneven pigmentation, enlarged pores, fine lines, dullness, and facial contouring. The treatment is also designed to be painless and comfortable, with each session taking about 20 minutes, making it suitable for working professionals and consumers seeking quick yet effective aesthetic solutions.
Subheading: Alma Korea Ambassador, Seorina
Alma Korea Ambassador Seorina is one of the known faces associated with Titanium Lifting, further boosting the treatment’s visibility within South Korea’s highly influential beauty and entertainment industry.
Known for her roles in popular Korean dramas like Business Proposal and Sunny Again Tomorrow, Seorina has been serving as the ambassador for Alma Korea’s Titanium Lifting campaign since 2024. Her collaboration with the brand reflects the increasing convergence between K-beauty innovation and celebrity-driven skincare trends that continue to shape consumer preferences across Asia.
Recognised for her radiant complexion, she credits Titanium Lifting as part of her skincare routine for achieving brighter, firmer, and more sculpted skin without downtime. Her endorsement has helped boost awareness and demand for the treatment, particularly among beauty-conscious consumers influenced by K-beauty trends across Asia.
Sub-heading: Revolutionary Triple-Wavelength Technology
Multifrax Asia has been steadily expanding its clinic network footprint, working with an increasing number of dermatology clinics, aesthetic centres, and plastic surgery practices across both countries.
According to Dr Do-Young Rhee, renowned dermatologist and global Key Opinion Leader for Alma Lasers, Titanium Lifting has gained strong traction due to its ability to deliver visible results comfortably and efficiently.
“Titanium Lifting is one of the most popular treatments in South Korea because it delivers almost immediate results without any pain or downtime,” said Dr Rhee, adding that it has evolved from its original design for hair removal into a powerful facial lifting solution that creates a sculpted, V-shaped face and radiant skin.
Originally developed for hair removal applications, the technology later evolved into a facial lifting treatment capable of creating a more sculpted facial appearance and improved skin radiance.
The treatment combines three laser wavelengths—755nm Alexandrite Laser, 810nm Diode Speed Laser, and 1064nm Nd:YAG Laser—to target pigmentation, skin texture, collagen stimulation, and facial contouring simultaneously.
The integrated technology allows practitioners to achieve lifting, tightening, and brightening effects in a single session while maintaining patient comfort through continuous cooling technology.
Subheading: Clinically Designed for Comfort and Efficiency
Titanium Lifting is engineered with low-fluence, high-repetition pulse delivery, ensuring effective energy penetration while maintaining surface skin comfort through continuous cooling technology. The treatment is non-invasive, requires no anaesthesia, and involves zero downtime.
According to the company’s preliminary findings, patients showed increased collagen production and improved elastic fibre density following the treatment.
Dr Chew added that histological analysis also indicated enhanced fibre regeneration, alongside improvements in skin tone uniformity.
In addition, customers reported better jawline definition and a noticeable reduction in sagging-related smile lines, while female participants demonstrated sustained skin rejuvenation effects following multiple treatment sessions.
Looking ahead, the company’s expansion strategy is expected to continue focusing on strengthening its Malaysia–Singapore operational hub, expanding clinic partnerships and authorised treatment centres, and increasing adoption of its flagship technologies that include Titanium Lifting.
The company plans to also strengthen penetration into Southeast Asia’s medical aesthetics market and enhance clinical education, training, and technical support infrastructure.
Subheading: Availability in Malaysia
Titanium Lifting is now available at selected dermatology clinics, plastic surgery centres, and aesthetic clinics nationwide.
The treatment is priced from about RM2,500 per session, with final pricing varying by clinic and treatment plan.
About Multifrax Asia:
Multifrax Asia is a regional player in the medical aesthetics and integrative healthcare sector, specialising in the distribution of advanced aesthetic technologies, laser systems, skincare solutions, and wellness-focused medical devices across Southeast Asia.
The company serves a broad network of dermatologists, aesthetic physicians, plastic surgeons, and healthcare practitioners by supplying evidence-based solutions designed for non-invasive aesthetic and regenerative treatments.
Founded with the objective of elevating aesthetic and integrative healthcare standards in the region, Multifrax Asia positions itself as a technology-led distributor that sources innovative medical and aesthetic devices from global markets.
The company’s portfolio spans a wide range of medical aesthetics and integrative healthcare solutions, including non-invasive laser systems, body contouring technologies, facial rejuvenation platforms, skin tightening devices, post-procedure skincare formulations, nutraceutical solutions, and photobiomodulation-based therapies. Key technologies under its distribution include Alma Prime X, Multifrax Laser, WonderFace, Wonder Axon, Mesojet, and Titanium Lifting.
The company currently operates in Malaysia and Singapore through Multifrax Asia Sdn Bhd and Multifrax Asia Pte Ltd, supporting the growing demand for non-invasive aesthetic treatments across Southeast Asia’s rapidly expanding beauty, wellness, and medical aesthetics landscape.
