KUCHING: Global sportswear brand New Balance officially made its debut today in East Malaysia with the grand opening of its first store at Vivacity Megamall, here.
The new outlet brings New Balance’s signature fusion of athletic innovation and contemporary style to Sarawak, giving local consumers access to a comprehensive range of footwear, apparel, and accessories.
“Expanding into East Malaysia is more than just launching a new store — it’s about forging a deeper connection with a vibrant community that shares our passion for movement and self-expression.
“Kuching is home to a dynamic mix of runners, creatives, and sneaker culture enthusiasts, and we’re thrilled to be part of their journey — whether on the track, in the streets, or anywhere in between,” said New Balance Southeast Asia general manager Coenraad Hefer.
The Vivacity Megamall store reflects New Balance’s human-centric retail concept, already introduced in West Malaysia.
It blends thoughtful, people-focused design with visual storytelling that highlights the brand’s legacy of craftsmanship, performance innovation, and cultural relevance.
Catering to everyone from athletes to fashion-forward shoppers, the store offers everything from classic silhouettes to state-of-the-art performance footwear tailored for modern, active lifestyles.
To mark the grand opening, customers will receive a complimentary New Balance tote bag with any purchase, while stocks last.
Open daily from 10 am to 10 pm, the store welcomes shoppers to explore its offerings, with more information and outlet locations available at www.newbalance.com.my.
