KUCHING: Malaysia is strengthening its position as a top global tourist destination with the launch of the Visit Malaysia 2026 (VM2026) promotional video.
The campaign was officially unveiled by Minister of Tourism, Arts, and Culture Datuk Seri Tiong King Sing in Kuala Lumpur yesterday.
In addition to the main promotional video, five special videos have been produced, each highlighting the unique attractions of Malaysia’s five major regions which are Central, Northern, Eastern, and Southern Peninsular Malaysia, as well as Borneo (Sabah and Sarawak).
Each video, lasting 10 minutes, showcases the distinctive charms of each state.
“These promotional materials will be widely distributed across various platforms, including digital media, social media, and electronic broadcasts, both domestically and internationally,” said Tiong.
He also stressed the importance of state-level participation to ensure the promotional content remains continuously updated.
To enhance the competitiveness of the tourism sector, the Ministry of Tourism, Arts, and Culture (MOTAC) will update information on new tourism products every quarter.
Tiong also urged media partners and industry players to help share the promotional videos through their respective platforms.
“Our main goal is not merely to criticise but to provide constructive suggestions and guidance to strengthen Malaysia’s tourism sector,” he stated.
He also emphasised that this initiative should not be politicised, but instead, all parties should collaborate to advance the nation’s tourism industry.
“The success of VM2026 depends on everyone’s support and active participation from tourism industry players, the private sector, and all Malaysians. Let us work together to ensure that every visitor leaves with a memorable experience and shares Malaysia’s uniqueness with the world,” he said.
