MIRI: Sarawak upped the ante on its cultural presence on the world stage today with the launching of Ngelamaai Buraaq Idaang 2025.
The programme signalled a strategic push to position Mulu as a showcase for indigenous heritage with global reach.
Speaking at the launching on Sunday, Deputy Minister for Tourism, Creative Industry and Performing Arts Datuk Sebastian Ting Chiew Yew said the programme is not only a cultural celebration but a deliberate step towards leveraging Mulu’s UNESCO status to amplify the Tering identity internationally.
He noted that the decision to host the main event in the iconic caves region on Dec 5 is a calculated move to align community heritage with world-class tourism credentials.
Ting said Mulu offers more than natural splendour; it provides the kind of international visibility that cultural communities rarely receive.
The Tering culture stands to gain a stronger global profile by anchoring its signature event at a site recognised for its universal value, he said.
He said modern travellers are increasingly drawn to destinations that provide deeper cultural immersion, adding that the trend positions Sarawak’s heritage-rich communities at a competitive advantage, particularly when their stories are presented within globally recognised tourism landscapes.
Ting described Ngelamaai Buraaq Idaang as a powerful bridge between local identity and international tourism aspirations.
The programme demonstrates how grassroots cultural leadership can shape and strengthen Sarawak’s global positioning.
He praised the Tering Community Association Miri and the organising committee for their disciplined coordination and clear vision.
Their work reflects the type of community-driven initiative that the Ministry is committed to supporting as part of Sarawak’s long-term tourism agenda.
