From backstage chaos to crowning moments, Sarawakian pageant organiser Nickson Sim knows there’s more to beauty than meets the eye.
What started as a fan page has grown into an international platform for empowerment, culture and confidence. Through pageants like Miss and Mrs Petite Global, Nickson champions diversity and purpose — proving that real beauty shines brightest when it comes from within.
In this exclusive interview, this Bidayuh lad shares how it all began, the lessons he has learnt, and why his mission goes far beyond the runway.
How did you first get involved in organising pageants, and what drew you to this line of work?
I started as a fan! I even ran a fan page called Miss Malaysia Pageant. But over time, I realised how powerful pageants could be in building confidence and giving people a voice. That’s when I felt called to step behind the scenes and create something meaningful.
What was the first pageant you organised, and what did you learn from that experience?
It was Miss International Malaysia – Sarawak in 2015. A small regional event, but a big leap for me. I learnt quickly that pageants are about more than glamour — they involve managing people, emotions and unexpected challenges. That taught me patience and humility.
How many pageants are you currently managing, and how do they differ?
Right now, I’m focused on building international brands under Tiara Management. Our flagship is Miss Petite Global — a pageant that proves beauty comes in all sizes. Mrs Petite Global is for married women and mothers, while Miss & Mister Global Asian celebrates Asian identity with no body or height restrictions. Then there’s the Global Supermodel Search, which starts at age six and is more fashion-oriented.
Each one reflects different values — representation, empowerment, culture or youth development.
What qualities do you look for in delegates?
More than beauty, I look for heart and purpose. I value authenticity — someone with a story, someone kind and driven. You don’t need to be perfect, just real and ready to grow.
As a Sarawakian leading international pageants, does your background shape your work?
Absolutely. Growing up in Sarawak gave me a deep respect for culture and community. That sense of inclusiveness influences every pageant I run. It keeps me grounded and focused on people, not just performance.
Pageants look glamorous on stage — but what’s a behind-the-scenes truth people rarely see?
Backstage is often chaotic — wardrobe malfunctions, technical glitches, emotional highs and lows. But there are also touching moments: contestants helping one another, teams coming together. That’s the real heart of pageantry.
Have you ever faced a major challenge behind the scenes?
Yes — once our custom crowns didn’t arrive before a grand final. The crown maker disappeared just days before the event. I had to send someone to Bangkok to buy a temporary one! It taught me to stay calm under pressure and always have a backup plan.
Your events focus heavily on public speaking and humanitarian work. Why is that important to you?
Because pageants today should go beyond appearances. The world needs role models — people who lead with compassion and speak with confidence. I want my winners to leave with life skills that last long after the spotlight fades.
What sets your pageants apart — and how do you keep that standard?
Heart. We’re not just organising competitions — we’re creating meaningful journeys. That’s why 98 per cent of our national directors return every year. We also value creativity, strong branding and continuous improvement. Our goal is always to stay true to our values while evolving with the times.
Looking ahead, how do you see pageants evolving — and what legacy do you hope to leave?
Pageants will become even more purpose-driven. Today’s queens are also advocates and leaders. I hope my legacy is one of building safe, empowering spaces — where people weren’t just crowned but truly seen and supported.
