KUCHING: Sarawak is poised to benefit from a major federal initiative under the 13th Malaysia Plan (13MP), with the state identified as one of four key focus areas for the establishment of Special Tourism Investment Zones (STIZ).
Tourism, Arts and Culture (MoTAC) Minister Datuk Seri Tiong King Sing said the development of these dedicated zones in Sarawak, Johor, Melaka and Negeri Sembilan will open up fresh investment opportunities and diversify the country’s tourism landscape.
“As of June 2025, we have identified 43 potential sites nationwide for STIZ development.
“The inclusion of Sarawak reflects the federal government’s commitment to boost regional tourism and ensuring that growth is not confined to the peninsula alone,” he said in his Facebook post.
Tiong stressed that STIZ will play a pivotal role in attracting both domestic and international investors while unlocking unique, localised tourism offerings, especially in states with rich natural and cultural assets such as Sarawak.
“This is not just about physical development. It’s about creating meaningful, long-term benefits for local communities and enhancing the overall visitor experience,” he said, adding that his ministry would work closely with relevant agencies to accelerate implementation.
In a show of strong industry recovery, Tiong noted that foreign tourist spending in Malaysia hit RM102.2 billion in 2024, a milestone that signals renewed momentum in the sector.
He expressed confidence that, with initiatives like STIZ and the upcoming Visit Malaysia 2026 campaign, the tourism sector is on track to contribute 16 per cent to the national GDP by 2030.
Beyond infrastructure, Tiong highlighted the importance of inclusive tourism policies, such as the government’s decision to prioritise homestay-based tourism, particularly in rural and remote areas.
“In Sarawak, this can empower local communities and give visitors a deeper appreciation of our diverse culture and way of life,” he said.
Tiong stated that other key enablers under 13MP include the procurement of 178 new aircraft by 2030 to expand regional and international connectivity, and the integration of AR/VR technologies at heritage sites like Lenggong Valley and Gua Bewah to modernise cultural tourism experiences.
Meanwhile, Tiong welcomed the continued emphasis on transport infrastructure in Sarawak, noting that the Pan Borneo Highway, Sabah-Sarawak Link Road (SSLR), and Trans Borneo Highway were progressing steadily and would improve accessibility for both tourists and locals.
He also thanked Prime Minister Datuk Seri Anwar Ibrahim for his support of the tourism sector, stating that MoTAC remained committed to delivering on the aspirations of the 13MP.
“Our vision is clear — to position Malaysia, and states like Sarawak, as globally competitive, culturally vibrant, and economically sustainable tourism destinations,” he said.
