KUCHING: Sarawak has bagged the ‘Outstanding Recognition in Communication’ award at the 60th International Congress and Convention Association (ICCA) Best Marketing Award.
Business Events Sarawak (BESarawak) said in a statement on Monday (Nov 1), “This win as well as the coveted ICCA Best Marketing Award in 2008 had positioned Sarawak as the first Malaysian destination to receive two recognitions from ICCA.
“The ICCA is one of the largest bodies to represent the international conventions industry and is renowned for its broad range of education, business development and networking opportunities.
“ICCA’s Best Marketing Award is a signature ceremony that recognises the excellence and achievements of destinations around the world to embrace future forward thinking and showcase innovative marketing, diversified solutions, brand protection, and extraordinary collaborations.”
BESarawak added this year’s theme was ‘Marketing Through Transformation’ and that Sarawak demonstrated true marketing flair with its advocacy marketing plan entitled ‘Sarawak 2030’ where the local business events industry cemented a strong collaboration with the government sector to recognise the economic and non-economic returns of business events as part of the government’s Post Covid-19 Development Strategy 2030.
Meanwhile, Minister of Tourism, Arts and Culture Datuk Seri Abdul Karim Rahman Hamzah congratulated BESarawak for pushing the boundaries of conventional marketing.
“There is tremendous value to business events that goes beyond tourism. Hence, the industry’s inclusion in the Post Covid-19 Development Strategy 2030. The ministry will continue to support the business events industry through BESarawak,” he said.
BESarawak chief executive officer Amelia Roziman thanked the government and private sectors for their support in achieving the Sarawak 2030 vision for the business events industry.
“The award is a reflection of the stakeholders’ commitment to elevate our industry’s market presence and standards of excellence,” she said.
The winner of ICCA Best Marketing 2021 was Hybrid City Alliance and Kuching, Sarawak, is part of the 22-member international alliance.
