KUCHING: The Sarawakku Sayang programme is more than just an outreach initiative as it is a strategic bridge connecting the state government with the people, particularly at the grassroots level.
State Secretary Datuk Amar Mohamad Abu Bakar Marzuki said the programme plays a crucial role in accelerating service delivery while reinforcing the government’s commitment to a hands-on, ground-level approach.
He said initiatives such as this allow government agencies to engage directly with the public, ensuring that accurate and timely information on policies, initiatives, and development projects — both ongoing and in the pipeline — reaches the people.
“Through this approach, we do not wait for issues to arise before taking action. Instead, we identify early on the needs of the people, which continue to evolve in line with economic, social, and geopolitical developments,” he said.
He said this when appearing as a guest on the Juh Randau UKAS programme on Sarawakku Sayang at the UKAS Studio on Tuesday (Apr 7).
Mohamad Abu said face-to-face interactions offer invaluable insight into the realities faced by communities on the ground, enabling civil servants to craft solutions that are not only timely but also more targeted and effective.
At the same time, he stressed that the programme places strong emphasis on efficiency, with service counters designed to resolve issues on the spot, cutting through bureaucratic red tape that often slows down delivery.
“Issues related to education, utilities, infrastructure and others can be addressed directly without going through lengthy processes,” he explained.
Beyond service delivery, the programme also brings added vibrancy through a range of community-centric activities, including exhibitions, youth programmes, concerts, cultural performances, and entrepreneurial platforms such as Sarawak Kitchen.
Mohamad Abu that this inclusive approach reflects the aspirations of the Post-COVID-19 Development Strategy 2030 (PCDS 2030), which prioritises participation across all segments of society regardless of race, age or locality.
More importantly, he said, the programme fosters a spirit of togetherness — bringing civil servants, community leaders, and the rakyat onto a shared platform to drive Sarawak’s development forward.
He also expressed confidence in the preparedness and commitment shown by all parties involved, including government agencies, local authorities, and the community.
In urging the public to take advantage of the initiative, he called on them to engage directly with the agencies present.
“Use this opportunity to ask questions, seek clarification, and better understand the government’s initiatives for our shared benefit,” he added.
