KUCHING: Shopee’s Raya 2025 Seller Trends Study shows that nine in ten sellers experience a significant sales surge during this festive season, with nearly half naming it their most profitable season.
According to Shopee in a press release issued on Wednesday, the survey shows 60 per cent of sellers shared that their main drive is ensuring financial stability for their families, while 30 per cent see Raya as a key opportunity to grow their businesses for long-term success.
The study highlights that these sales spikes are deeply connected to personal and business aspirations, with the remaining sellers driven by the desire to offer Raya-specific products that enhance the celebration and create meaningful experiences for their customers.
Head of Marketing and Business Intelligence, Shopee Malaysia, Tan Ming Kit, highlighted that this Raya, sellers are using digital tools like Shopee Live, Shopee Video and the Shopee Affiliate network to connect with shoppers more meaningfully and drive sales.
“But our goal extends beyond seasonal success – we are continuously innovating to support sellers’ long-term growth, with solutions that empower businesses to thrive and scale with confidence.
“Beyond Raya, Shopee is committed to continuous platform enhancements, seller education programmes, and content-driven tools that help businesses keep growing in an ever-evolving digital landscape,” he said.
Every active seller utilised buyer incentive features including, Shopee Ads, Shopee Coins and vouchers, ensuring their products remained visible to shoppers.
Additionally, eight in ten sellers harnessed the power of Shopee Live and Shopee Video features, which became crucial enablers of exponential growth.
One such success story is from Adnaa founder, Mohd Naimran Nordin, who views Raya as a time to celebrate tradition and family through fashion.

“Shopee’s content tools brought our designs to life, helping customers see the quality and fit in real time.
“With a mix of live streaming, video content and affiliate marketing, we reached more shoppers than ever.
“Shopee Live lets us connect personally, Shopee Video highlights our craftsmanship, and Shopee Affiliates help us expand through trusted recommendations.
“This Raya, our sales surged over 170 per cent – but more importantly, we helped families find outfits that made them feel confident and connected during the celebrations,” he said.
Shopee Live became a key driver of Adnaa’s success, aligning with findings from the study, where 45 per cent of sellers use it for product demos and Q&As.

By hosting interactive styling sessions, Adnaa saw a 116 per cent increase in sales through Shopee Live, as live streaming provided an opportunity for real-time interactions with potential customers, answering their questions and showcasing product details.
Shopee Affiliates also proved crucial, boosting sales by 227 per cent as influencer recommendations expanded Adnaa’s reach.
Meanwhile for Asikin Ahmad founders, Asikin Arifin and Ahmad Faiq Shafiq, a brand known for blending traditional and contemporary styles, this period was not just about handling more orders; it was about seizing the biggest growth opportunity of the year.
By strategically launching their Raya collection, they tapped into the season’s potential, driving a 124 per cent month-on-month increase in sales during the Raya campaign period.
“Raya is our golden opportunity to grow, and Shopee’s tools helped us connect with more customers.
“Through live streams, engaging video content, and affiliate partnerships, we could reach wider audiences and stay top-of-mind throughout the campaign,” Asikin said.