KUCHING: Shopee brought together over 30 brands and 900 Shopee Affiliates for an exciting Ramadan Raya 2025 with Shopee House: Rumah Terbuka Shopee.
According to its statement, this dynamic event, held at The Yard, Sentul Depot, served as a first-of-its-kind networking hub, enabling affiliates and brands to connect, collaborate, and grow.
As part of Shopee’s 10-year anniversary celebrations, the initiative reinforced the company’s commitment to supporting local businesses and empowering digital creators.
“Beyond incentives and technology, Shopee recognises the power of collaboration and community in driving affiliate success.
“At Shopee House, affiliates not only gained firsthand experience with new and best-selling products from featured brands but also collaborated to showcase them through authentic and insightful reviews at dedicated brand experience booths.
“The event also featured Brand-Affiliate Livestream Matchmaking sessions, where top-tier Shopee Affiliates amplified brand awareness and visibility to their followers, strengthening partnerships and engagement ahead of Ramadan Raya 2025,” it said.
Commenting on the event, Shopee’s Head of Marketing and Business Intelligence, Tan Ming Kit, reiterated the company’s commitment to empowering affiliates with the tools and opportunities needed for success.
“This year, we are introducing strategic initiatives, including Livestream Ads Incentives and the Content Creator Club, to help affiliates scale their businesses and optimise their engagement strategies.
“These programmes are designed to provide affiliates with the insights, resources, and incentives necessary to accelerate growth and enhance their impact in the digital commerce landscape,” he said.
Furthermore, he noted that content-driven commerce is transforming consumer behaviour, with Shopee Affiliates playing a pivotal role in connecting brands with shoppers through engaging and informative content.
“Affiliate-driven orders surged by 81 per cent in 2024 compared to the previous year, underscoring growing trust in affiliate-led shopping experiences powered by Shopee’s advanced livestreaming and video commerce technology.
“As demand for real-time, interactive shopping continues to rise, Shopee Live orders skyrocketed by 248 per cent within the same period, reinforcing the importance of content creators in today’s digital economy,” he added.
Further emphasising the power of community in affiliate success, he stated that Shopee House spotlighted Shopee Affiliates as creative voices bridging brands and consumers through Shopee Live.
“Attendees gained valuable insights into affiliate marketing trends and participated in a knowledge-sharing session with top content creators Khairul Aming and Iman Kamil.
“The event provided a platform for both aspiring and seasoned affiliates to refine their strategies, exchange ideas, and strengthen their impact in the evolving digital commerce landscape,” he said.
At Shopee House, Shopee Affiliates engaged directly with many of Malaysia’s most prominent brands, including 3CE, 888 Tea & Coffee, Anyson Wear, Beauty of Joseon, Cosmoderm, Dazzle Me, Deli, Dr. Cardin, Gaias, Kérastase, Kiehl’s, KM Fashion, Kun Official, La Roche-Posay, L’Oréal Paris, Masdora, Mono Digital, My Ballerine, Ozel Jewellery, Pazze, Polo Hill, Skinmade, SKUSH Perfume, SweetLab, The Pastels Shop, The Raw Skin, Tracey, UNIQ, Wardah, Y.O.U, and ZUS Coffee.
Further highlighting Shopee’s commitment to supporting Malaysian talents in the digital space, Tan announced that popular girl group De Fam will serve as brand ambassadors for the Ramadan Raya 2025 campaign.
The trio will take over the Shopee Mamak official livestream account on March 10 at 8.30 pm to connect with followers, host interactive game shows, and provide informative content throughout Ramadan.
