SINGAPORE: Sarawak-based food and beverage producers are invited to showcase their products at the Sarawak Pavilion during Food & Hospitality Asia (FHA) 2026, Asia’s premier international trade exhibition.
The four-day event will be held from April 21 to 24 at Singapore Expo, attracting global buyers, distributors and hospitality industry leaders.
Sarawak Trade and Tourism Office Singapore (STATOS) said it will spearhead Sarawak’s participation by organising a dedicated pavilion highlighting premium Sarawak food, beverages and agricultural products.
“Participation at FHA 2026 offers Sarawak producers strategic exposure to international markets while strengthening the state’s branding as a reliable source of quality products,” it said through a statement on Tuesday (Jan 27).
The Sarawak Pavilion will feature a curated selection of export-ready products, providing exhibitors opportunities to engage directly with regional and global trade professionals.
“FHA 2026 marks the reunion of FHA Food & Beverage, FHA HoReCa and ProWine, consolidating Asia Pacific’s entire food and hospitality ecosystem,
“The exhibition is expected to welcome over 80,000 international visitors, including influential buyers, distributors and strategic partners from across the region.
“Exhibitors can leverage FHA’s scale to establish business partnerships, explore export opportunities and gain insights into evolving consumer and industry trends.”
STATOS noted that participating companies must have Sarawak-based production facilities and possess certified products that are compliant with export market requirements.
“The Sarawak Pavilion serves as a gateway for local brands to penetrate regional supply chains and strengthen long-term market presence.
“The exhibition is widely recognised as Asia’s leading food and beverage trade platform, offering unmatched networking and market expansion opportunities.
“The participation supports Sarawak’s broader agenda to promote value-added manufacturing and international trade competitiveness among local enterprises.
“Interested Sarawakian producers and manufacturers are encouraged to apply early to secure exhibition space and maximise pre-event business matching opportunities.”
Further information on participation criteria and application procedures can be obtained by contacting STATOS Trade and Investment senior manager Tan Teng Cheng at tc.tan@statos.com.sg.
