KUALA LUMPUR: Sarawak Tourism Board (STB) and bzBee Consult clinched the coveted Campaign of the Years Awards in the Agency and In-House Category during the recent Malaysia Public Relations Awards (MPRA) 2024.
The awards solidify their position as trailblazers in public relations excellence.
The award ceremony, held in conjunction with the Public Relations and Communications Association of Malaysia (PRCA Malaysia) 25th anniversary, celebrated a milestone night, honouring the best in the industry with 111 awards across 35 categories, breaking records with an unprecedented 184 entries.
PRCA Malaysia president Prof. Said Bani C.M. Din expressed his pride in the industry’s growth,
“Tonight, we honour not just outstanding achievements but the individuals and organisations driving progress in public relations.
“This year’s theme, ‘You and AI,’ highlights how artificial intelligence is revolutionising communication, offering opportunities to innovate while reminding us of the importance of ethical practices and human creativity.
“The record-breaking participation this year reflects the dynamism of the PR industry. AI and technology are transforming campaigns, but ethical and creative storytelling remains at the core of what we do,” she said.
The introduction of new categories, such as media and student awards, expanded the awards’ reach, underscoring PRCA Malaysia’s commitment to nurturing talent and promoting innovation.
MPRA 2024 reaffirmed its role as a benchmark for excellence, inspiring practitioners to harness communication for the betterment of Malaysia and its communities.
This year’s awards were bolstered by the support of esteemed organisations, including the International Association of Business Communicators (IABC), World Communications Forum Association (WCFA), and Public Relations Global Network (PRGN), Public Relations Practitioners Society Malaysia (PRactitioners) highlighting Malaysia’s growing prominence in global public relations.
The success of MPRA 2024 cements its reputation as the premier public relations event in Malaysia, setting the stage for continued excellence and innovation in the years to come.
