KUCHING: Journalists are set to benefit from ContactsBook.Asia, a platform designed to simplify the process of finding subject matter experts and securing insightful sound bites—cutting down the time spent on sourcing reliable sources for news stories.
Managing partner Mark Laudi explained that the platform caters to the fast-paced demands of modern journalism.
He said the platform helps address a key challenge faced by journalists – finding reliable experts at short notice.
“We have all been there – calling multiple people, often hearing the same response: ‘not available’. It is time consuming and can be frustrating to journalists.
“The platform provides a streamlined alternative. With a single search bar, users can quickly locate experts by topic,” he said.
He made these remarks in his welcoming speech during a networking session with local media representatives here yesterday evening.
Laudi pointed out that journalists can submit questions that are sent directly to relevant individuals in the database, who then respond promptly.
“This doesn’t take away from the editorial decisions you need to make, but it ensures you have access to a pool of experts who can provide publishable sound bites quickly,” he said.
At the same time, Laudi said the platform prioritises substance over seniority, offering access to experts who may not hold the highest positions in their organisations but possess valuable knowledge and expertise.
“We all know what happens when you get a CEO—most of the time, it’s just corporate messaging. What we want are genuine insights from subject matter experts.
“In fact, the platform currently features experts from Sarawak and beyond, including those specialising in hydrogen energy, renewable resources, and other emerging industries,” he said.
The platform is open to journalists across the region and those interested can visit https://contactsbook.asia for more information.
