Celebrity and influencer-owned brands stand out on e-commerce
KUALA LUMPUR: A study conducted by Shopee has found that celebrity and influencer-owned brands had a 59 per cent year-on-year (y-o-y) growth in revenue from October 2021 to September 2022 compared to the year before. In its latest “Shopee Super Awards 2022 Milestones” study, Shopee said that Malaysian celebrity and influencer-owned brands are gaining greater visibility in […]
