Carlsberg’s RM343 mln brewery upgrade
KUCHING: Carlsberg Malaysia is celebrating its 55th anniversary with a significant RM343 million investment in a brewery transformation initiative. This is the largest investment since the brewery’s inception in 1971. “This investment underscores our commitment to quality, sustainability, and future growth,” said Stefano Clini, Managing Director of Carlsberg Malaysia in a statement. “As the first […]
Carlsberg’s packaging features artistic cultural icons of Borneo
KUCHING: The ‘Raikan Kebanggaan Sabah & Sarawak’ campaign by Carlsberg Smooth Draught is back by popular demand for its fourth consecutive year and promises to bring even more artistic vibes to celebrate the pride of Sabah and Sarawak’s heritage, culture, and natural wonders. Continuing the brand’s mission in promoting the people and culture of Sabah […]
Cultural vibes at Carlsberg event
KUCHING: The festive atmosphere of Gawai and Kaamatan was palpable at The Carls Harvest Fiesta hosted by Carlsberg Malaysia at the Farley Kuching Shopping Mall here on Thursday. This event, part of the ‘Raikan Kebanggaan Sabah & Sarawak’ campaign, was a lively celebration featuring the Carlsberg Smooth Draught’s Carls Harvest Pesta. The festival attracted large […]
Carlsberg back with ‘Raikan Kebanggaan Sabah & Sarawak’ campaign
SHAH ALAM: Carlsberg Smooth Draught’s Carls Harvest Pesta, part of the ‘Raikan Kebanggaan Sabah & Sarawak’ campaign, is back for its fourth year from May 22 to 25 at the Farley Kuching shopping mall, here. Calsberg said this year’s campaign, running through Gawai and Kaamatan, continues the mission of “promoting local culture” through the ‘By […]
Carlsberg Smooth Draught celebrates Sarawak pride with local tattoo art
KUCHING: Carlsberg Smooth Draught has unveiled an exquisite, special-edition can that pays homage to the cultural heritage, rich traditions, and breathtaking natural wonders of Sabah and Sarawak. The can is adorned with six iconic symbols of the majestic Borneo islands, including the awe-inspiring Mount Kinabalu, the magnificent orangutan, the exquisite Rafflesia of Sabah, the captivating […]
Connor’s Stout Porter Celebrates St. Patrick’s Day
Carlsberg Malaysia’s Connor’s Stout Porter is adding a modern British twist to the St. Patrick’s Day celebration with its month-long festivities in March. Consumers are encouraged to trade in their traditional green attire for black and indulge in the perfectly balanced taste, creamy head, and gentle roasted undertones of Connor’s Stout Porter. The celebration will […]
Entertainment industry brews mitigating measures
KUCHING: The entertainment business arguably cannot be taken for granted as this sector has contributed quite significantly to the country’s economy. Like the tourism and travel industry which is very closely intertwined to the entertainment industry, all the pubs and bars, bistros and karaoke outlets are hoping that the inflation will not leave them in […]
The all-new alcohol-free Somersby Apple 0.0
KUCHING: Carlsberg Malaysia has launched another progressive new variant, the brand’s second product innovation this year by offering Sarawakians the alcohol-free Somersby Apple 0.0. Held at ZOZO Beans & Booze, guests and members of the press were treated to a fun upbeat party that depicted the creative nature of the new non-alcoholic Somersby Apple 0.0 […]
‘Raikan Kebanggaan Sabah & Sarawak’ with Carlsberg
KUCHING: Carlsberg Malaysia celebrates the pride of Sarawak’s heritage, traditions and natural wonders in conjunction with the exuberant Gawai Festival. Carlsberg Smooth Draught stepped up its game with a three-day Gawai event to celebrate the launch of its ‘Raikan Kebanggaan Sabah & Sarawak’ promotion, which is only available in Borneo. They also released six limited-edition […]
Carlsberg’s new packaging inspired by Gawai
KUCHING: Carlsberg has launched limited-edition Harvest cans in conjunction with the Gawai and Kaamatan festivals observed in Sarawak and Sabah respectively. To commemorate the festivities, the Harvest packaging accentuates tribal elements and icons of paddy on Carlsberg Danish Pilsner and Carlsberg Smooth Draught cans. Celebrated in Sarawak as Gawai and in Sabah as Kaamatan, the […]