MIRI: Datuk Dennis Ngau has called on locals to emulate the entrepreneurial success of the Paong Campsite and Homestay, which has become a model for generating income through tourism.
Located approximately three and a half hours from Miri City by road, the campsite has gained attention for its unique approach to promoting local culture and nature-based experiences.
“This is an exemplary effort by locals in Telang Usan, showcasing how to turn our rich natural environment into a tourist product,” said the Telang Usan assemblyman.
“Places like Ulu Baram, full of natural beauty, are perfect destinations for those seeking tranquility and a connection to nature,” he added during the recent opening ceremony of the campsite.
Run by a family originally from Long Apuh, the campsite started as a modest venture over a year ago.
Using personal funds and social media platforms, the owners have successfully drawn visitors from across Malaysia, Sabah, Brunei, Peninsular Malaysia, Singapore and beyond.
“I was pleasantly surprised to learn how the owners used social media to promote the campsite and even offered packages that include transport from Miri Airport. This accessibility and marketing strategy have helped attract tourists,” Dennis noted.
“It’s not just a place; it’s a destination where visitors find peace, and many keep returning because of its charm.”
Dennis, who is also the Sarawak Tourism Board (STB) chairman, stressed the importance of integrating local products and traditions into tourism offerings.
He encouraged the use of local foods like wild fern shoots, tuber leaves and native fish dishes, stressing that such experiences would be more appealing to tourists than standard fare like chicken curry or beef ‘rendang’.
“Visitors seek authenticity. We must leverage our local heritage, from food to handicrafts, to create unique and memorable experiences.
“This not only supports tourism but also provides opportunities for local communities, including the elderly, to contribute by sourcing local vegetables or sharing traditional stories.”
He urged homestay operators to maintain cleanliness and ensure sustainable practices. “It takes time to build a tourism product, but consistency is key. Keep the environment pristine, offer genuine hospitality and build lasting relationships with visitors.”
Dennis also highlighted the broader economic benefits of such initiatives, from supporting nearby villages to creating a ripple effect across the region.
“The success of ventures like the Paong Campsite should inspire others in our community to see tourism as a viable source of income. Together, we can turn Telang Usan into a thriving destination.”
