PETALING JAYA: One million menstrual products have been distributed across Malaysia following the launch of Vera, a new feminine care brand by Vinda Malaysia.
The nationwide initiative reached women and students through outreach programmes at schools, colleges, universities and workplaces, including underprivileged students in Klang Valley, Perak and Negeri Sembilan.
Vinda Malaysia country head Yapp Pau Ling said the initiative aims to make menstrual care more accessible while encouraging women and girls to discuss menstrual health openly and confidently.
“Vera is built on a simple belief: women understand women best.
“Our ‘By women, for women, period’ promise goes beyond what is inside the pack. It is about building a sisterhood where women feel seen, supported and confident enough to talk about periods without embarrassment or apology,” she said in a statement.
She said this in conjunction with the brand’s launch at Surf Beach, Sunway Lagoon on Sunday (Nov 1).
Yapp said the brand also conducts menstrual hygiene education programmes in schools to equip girls with knowledge about their bodies and personal care.
The launch also saw Vera securing two Malaysia Book of Records titles for the Largest Distribution of Menstrual Products and First All-Women Concert.
The concert featured performances by brand ambassadors Ernie Zakri and Priscilla Abby, alongside Vanessa Reynauld, Layla Sania, XONE, DJ Bambi and DJ Charisma.
Meanwhile, Yapp said Vera’s products are designed to provide greater comfort and protection through its V-FIT hourglass design and V-FLOW flow-guiding channels.
The product range includes sanitary pads, liners and period panties, including the newly introduced Daun Sirih period panties containing Daun Sirih and Cica leaf extracts.
Vera products are now available at supermarkets, convenience stores, pharmacies and online platforms, including Shopee, Lazada, TikTok Shop and Vindamall.
The brand is also running a promotional contest offering prizes worth up to RM1 million, including a car, luxury bags and gold bars.
