KUCHING: Swinburne University of Technology Sarawak Campus’ Entrepreneurship Hub, in collaboration with Mango Media Borneo, recently hosted a high-impact workshop marking the first-ever visit to Sarawak by the official Xiaohongshu (Red Note) team from China.
The workshop, titled ‘2026 Xiaohongshu NEW Ways to Play’, was held on January 22 under the newly launched Mango Space initiative, a strategic collaboration designed to groom the next generation of “mediapreneurs” directly from the campus.
The session reached full capacity, with 50 participants comprising entrepreneurs, industry managers, university staff and students gaining direct insights from the platform’s overseas marketing and growth specialists.
Chief of the Entrepreneurship Hub Swinburne Sarawak, Dr Gabriel Wee Wei En, said the workshop serves as the inaugural step for ‘Mango Space’ to bridge the gap between academic theory and digital media entrepreneurship.
“By bringing global platforms like Xiaohongshu directly to our campus, we are equipping our students and local businesses with world-class tools to compete in the digital economy.
“This initiative is deeply aligned with Swinburne’s Ad Astra 2030 vision, which commits us to producing future-ready graduates and fostering genuine industry connections,” he said.
The comprehensive half-day session provided a deep dive into social commerce specifically for the Malaysian market, covering growth strategies, viral content creation and lead generation through ‘Spark Ads’.
Attendees also learned about influencer collaboration through the ‘Dandelion’ platform and exclusive welfare policies offered by official service providers.
The workshop is the first in a series of programmes under the university’s Entrepreneurship Hub aimed at solidifying its position as a nexus for innovation and industry integration in the region.
